There’s a lot to learn from Möbel Höffner ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 50 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
Fun fact - they're using emojis in 83.33% of their emails - the main ones they use are 🎬 ⏰ 💨 🛒 💯 😉.
On Panoramata, we gather and analyze the entire Möbel Höffner email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were '🎬 Diese Woche bei Höffner Live | Programmübersicht' and '🎬 JETZT Höffner Live | "Do it Yourself | Handbemalte Vasen\"'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 63 on https://www.hoeffner.de/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Möbel Höffner
then?
With their average of
50
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Möbel Höffner
gets a score of
-3.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
endet - bald - JETZT - H - Bitte - Rabatt*
Emoji use in subject lines
Most popular emojis
🎬 - ⏰ - 💨 - 🛒 - 💯 - 😉
🎬 - ⏰ - 💨 - 🛒 - 💯 - 😉
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
🎬 Diese Woche bei Höffner Live | Programmübersicht
Email from
Möbel Höffner
🎬 JETZT Höffner Live | "Do it Yourself | Handbemalte Vasen\"
Email from
Möbel Höffner
🎬 JETZT Höffner Live | "Shop the Look | Golden Brown"
Email from
Möbel Höffner
Für Gemütlichkeit und Wohlbefinden im eigenen Zuhause sorgen kuschlige Kissen. Mit dem Wissen, dass diese nachhaltig hergestellt wurden, fühlen wir uns doch viel wohler! 😍🙌 Entdeckt eine große Auswahl an nachhaltigen Produkten, gekennzeichnet mit dem nachhaltig wohnen-Logo, in unserem Online Shop und im Handel.✨
Feed Ad from
Möbel Höffner
Bei Joana @joanas_view Zuhause geht's stilvoll und harmonisch zu. ✨ Die farbenfrohen Drehsessel im Essbereich verleihen der Einrichtung eine besondere Note und runden den Skandi-Flair ab. 😍 --- Drehsessel Relax 👉 https://bit.ly/drehsessel-ugc
Feed Ad from
Möbel Höffner
Bei Joana @joanas_view Zuhause geht's stilvoll und harmonisch zu. ✨ Die farbenfrohen Drehsessel im Essbereich verleihen der Einrichtung eine besondere Note und runden den Skandi-Flair ab. 😍 --- Drehsessel Relax Artikelnummer : 12346493
Feed Ad from
Möbel Höffner
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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Knowledge is power & knowing what your competitors are doing is one of the best ways to stay ahead of competition as far as email marketing goes. Next step? Going all out to learn who your competitors are, what they do with respect to email marketing, understanding their tactics and strategies, and using what you know to your advantage.
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