There’s a lot to learn from Beardbrand ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Beardbrand team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 0.78% of their emails - the main ones they use are 🙃.
On Panoramata, we gather and analyze the entire Beardbrand email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Last chance to enter' and 'Are beards still cool?'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 73 on https://www.beardbrand.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Beardbrand
then?
With their average of
25
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Beardbrand
gets a score of
-3.3
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Cowabunga - 3+1=3 - up - The - to - Embrace
Emoji use in subject lines
Most popular emojis
🙃
🙃
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Last chance to enter
Email from
Beardbrand
Are beards still cool?
Email from
Beardbrand
Build your own custom bundle
Email from
Beardbrand
Feed Ad from
Beardbrand
Feed Ad from
Beardbrand
Feed Ad from
Beardbrand
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Back in Stock
Makes it possible for customers to sign up for back in stock email alerts.
widgets
More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
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Judge Me
Fully-featured widget to collect and display product reviews for eCommerce.
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Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
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Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
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More details →Shopify
Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
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Shopify Pay
Shopify Pay - PCI compliant end to end payment solution from Shopify.
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Shogun
Build custom pages with a drag and drop visual editor and use tools to boost store performance.
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More details →Snap Pixel for Shopify
Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.
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Knowledge is power but when it comes to competitor monitoring, knowledge has its limits. Yes, competitive monitoring is an important piece of running a profitable business and in a digital-first environment, it’s easier than ever to get up to date about your competitors’ activities. But there are things to be considered. Competitor tracking has its pitfalls. Don’t fall into its traps. Here are some considerations when tracking competitors.
An email marketing agency will help you not just with open and click rates for campaigns; they’ll connect you with your target audience and convert them into customers.
