Playa
Marketing Strategy Breakdown

Logo of
Playa
An overview of
Playa
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Retention science
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Playa
Ecommerce Marketing Strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Playa.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Playa could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Retention science .

Fun fact - they're using emojis in 13.64% of their emails - the main ones they use are 💛 🚿 🥑 🎁 🌊.

We display here a overview of Playa email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'The wait is over: friends & family stars now' and 'Our Friends & Family ends tonight'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 51 on https://playabeauty.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Playa
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

Playa

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1944.05
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Playa

 gets a score of

-3.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Retention science

Most common words

The - hair - masque - with - Up - 25%

Emoji use in subject lines

13.64
% of subject lines have emojis

Most popular emojis

💛 - 🚿 - 🥑 - 🎁 - 🌊

💛 - 🚿 - 🥑 - 🎁 - 🌊

Fun emoji take, right? What does that mean for their digital marketing strategy? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Playa

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Featured Email Marketing Assets from

Playa

The wait is over: friends & family stars now

The wait is over: friends & family stars now

Email from

Playa

Our Friends & Family ends tonight

Our Friends & Family ends tonight

Email from

Playa

25% off ends tonight

25% off ends tonight

Email from

Playa

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Featured Ads and Paid Media Examples from

Playa

Playa
Playa

Feed Ad from

Playa

Playa
Playa

Feed Ad from

Playa

Playa
Playa

Feed Ad from

Playa

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://playabeauty.com/

Domain Rating

51
This is the overall metric that matters most, as it sets
Playa
domain SEO authority.

It shows the power of
Playa
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://playabeauty.com/
, as their domain authority is
51
, their score can be considered under average.

Here, for
https://playabeauty.com/
, as their domain authority is
51
, their score can be considered average.

Here, for
https://playabeauty.com/
, as their domain authority is
51
, their score can be considered pretty good! 🙌

Here, for
https://playabeauty.com/
, as their domain authority is
51
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3659
One of the most important metrics for
Playa
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2227
) and their Domain Rating.

Total Keywords

2227
Why does this matter for
Playa
SEO strategy? 

This is the total number of keywords where 
Playa
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

873
The total number of domain who have a link to  
Playa
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Playa
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

19

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

17

Backlinks Frame

0

Backlinks Form

0

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We monitor your competitors emails & sms, and organize them for you.

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Softwares and Marketing eCommerce Stack

Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

More details →
Bold Motivator

Bold Motivator

Try to get customers to spend more plugin for Shopify from Bold Commerce.

shop

More details →
Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Bold Subscriptions

Bold Subscriptions

Subscription box system for Shopify.

shop

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

More details →
Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

More details →

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, all in one"
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, all in one"
"It's been a lifesaver"
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what my competitors are doing
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Related Industries

Haircare

brands overview

Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

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