Beauty Bakerie
Marketing Strategy Breakdown

Logo of
Beauty Bakerie
An overview of
Beauty Bakerie
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Cordial.io
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Beauty Bakerie
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Beauty Bakerie? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Beauty Bakerie could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Cordial.io .

Fun fact - they're using emojis in 71.83% of their emails - the main ones they use are 🍦 🍪 🚨 🎆 ✨ ⭐.

On Panoramata, we gather and analyze the entire Beauty Bakerie email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '🚨LAST CALL: Buy Two🍦🍦 Get One FREE Lip Whip🍦' and 'Your summer skin starts here'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 62 on https://www.beautybakerie.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Beauty Bakerie
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
32.0
characters

What about

Beauty Bakerie

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1328.74
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Beauty Bakerie

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Cordial.io

Most common words

40% - Off - 40% - off - SSSSSSSAAAAAAAAALLLLLLEEEEEEE - Savings

Emoji use in subject lines

71.83
% of subject lines have emojis

Most popular emojis

🍦 - 🍪 - 🚨 - 🎆 - ✨ - ⭐

🍦 - 🍪 - 🚨 - 🎆 - ✨ - ⭐

Yes, these emojis are pretty. But what are their usage telling us? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Beauty Bakerie

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Featured Email Marketing Assets from

Beauty Bakerie

🚨LAST CALL: Buy Two🍦🍦 Get One FREE Lip Whip🍦

🚨LAST CALL: Buy Two🍦🍦 Get One FREE Lip Whip🍦

Email from

Beauty Bakerie

Your summer skin starts here

Your summer skin starts here

Email from

Beauty Bakerie

Enjoy a full-size moisturizer on us

Enjoy a full-size moisturizer on us

Email from

Beauty Bakerie

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Featured Ads and Paid Media Examples from

Beauty Bakerie

Beauty Bakerie
Beauty Bakerie

Feed Ad from

Beauty Bakerie

Beauty Bakerie
Beauty Bakerie

Feed Ad from

Beauty Bakerie

Beauty Bakerie
Beauty Bakerie

Feed Ad from

Beauty Bakerie

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.beautybakerie.com/

Domain Rating

62
This is the overall metric that matters most, as it sets
Beauty Bakerie
domain SEO authority.

It shows the power of
Beauty Bakerie
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.beautybakerie.com/
, as their domain authority is
62
, their score can be considered under average.

Here, for
https://www.beautybakerie.com/
, as their domain authority is
62
, their score can be considered average.

Here, for
https://www.beautybakerie.com/
, as their domain authority is
62
, their score can be considered pretty good! 🙌

Here, for
https://www.beautybakerie.com/
, as their domain authority is
62
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

32247
One of the most important metrics for
Beauty Bakerie
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
14607
) and their Domain Rating.

Total Keywords

14607
Why does this matter for
Beauty Bakerie
SEO strategy? 

This is the total number of keywords where 
Beauty Bakerie
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1241
The total number of domain who have a link to  
Beauty Bakerie
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

283
What's a backlink? A link from another domain that redirect to  
Beauty Bakerie
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

291

Backlinks NoFollow

33

Backlinks Redirect

0

Backlinks Images

96

Backlinks Frame

0

Backlinks Form

1

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Email & SMS marketing monitoring

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Email flows & sequences breakdown

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growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Digioh

Digioh

Lead generation system with targeting.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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route

route

Shipping protection for merchants.

shipping

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Searchanise

Searchanise

eCommerce search system.

widgets

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Searchanise for Shopify

Searchanise for Shopify

Smart & Instant Search for Shopify.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

More details →
Zendesk Embeddables

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

widgets

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on competitors"
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