There’s a lot to learn from Nuori ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Nuori could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).
Fun fact - they're using emojis in 60.98% of their emails - the main ones they use are ✨ 💛 🎄 🍋 ☀️ 🌿.
We display here a overview of Nuori email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'It's Time For The Annual Spring Cleaning' and 'Celebrating proven results of the Vital Foaming Cleanser'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 41 on https://nuori.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Nuori
then?
With their average of
35
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Nuori
gets a score of
-1.7
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Mailchimp
Most common words
Bio-Target - Serum - w/ - Your - NUORI - Say
Emoji use in subject lines
Most popular emojis
✨ - 💛 - 🎄 - 🍋 - ☀️ - 🌿
✨ - 💛 - 🎄 - 🍋 - ☀️ - 🌿
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
It's Time For The Annual Spring Cleaning
Email from
Nuori
Celebrating proven results of the Vital Foaming Cleanser
Email from
Nuori
Get a free Sun Repair Serum ☀️
Email from
Nuori
The Clarity Mask is an all-natural clay mask that effectively purifies the skin while also giving it a hydration boost. Say hello to clear skin and goodbye to tightness.Get 10% off your first order when you sign up for our newsletter.
Feed Ad from
Nuori
Natural skincare with visible results and 100% purity.NUORI focuses on delivering freshly blended, pure skincare products at the peak of their power.Results first. Natural always. Finally.
Feed Ad from
Nuori
Get 15% off when you sign up for our newsletter. Free shipping within the EU.Our products are always:✅ 100% natural✅ Produced in small batches every 10-12 weeks for maximum efficacy✅ Cruelty free
Feed Ad from
Nuori
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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In this article, we will provide you with some ideas and strategies that you can use directly or tweak according to your promotional plan. We will be generous enough to provide you with examples from some popular Supplement brands we track using the powerful platform Panoramata.
If you’re struggling right now to find which marketing moves to take, or need some fresh ideas for your beverage business to increase your sales, read through as we highlight some recommendations just for you.
Cuure is a supplement brand offering customized products and flexibility to their customers - making sure each one can find the right supplement for its budget. Today, we want to feature this brand’s Welcome Journey as we believe it’s the right balance between showing your proposition value, its benefits - and of course your products.
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