Bemz
Marketing Strategy Breakdown

Logo of
Bemz
An overview of
Bemz
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Home
ecommerce industry.

Bemz
Ecommerce Marketing Strategy

Here are some marketing takeaways for Bemz.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Bemz could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 37.5% of their emails - the main ones they use are ⏰ 🌷 🌲 🌹 🌾 🌟.

On Panoramata, we gather and analyze the entire Bemz email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'NEW | Shop covers for the lastest additions of IKEA models!' and '20% off EVERYTHING'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 62 on https://bemz.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Bemz
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
32.0
characters

What about

Bemz

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2831.78
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bemz

 gets a score of

-3.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

20% - off - | - One - The - SALE

Emoji use in subject lines

37.5
% of subject lines have emojis

Most popular emojis

⏰ - 🌷 - 🌲 - 🌹 - 🌾 - 🌟

⏰ - 🌷 - 🌲 - 🌹 - 🌾 - 🌟

What does it say about their email marketing strategy - especially on their subject lines? They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Bemz

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Featured Email Marketing Assets from

Bemz

NEW | Shop covers for the lastest additions of IKEA models!

NEW | Shop covers for the lastest additions of IKEA models!

Email from

Bemz

20% off EVERYTHING

20% off EVERYTHING

Email from

Bemz

Last chance  ⏰ | 20% off everything

Last chance ⏰ | 20% off everything

Email from

Bemz

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Featured Ads and Paid Media Examples from

Bemz

Bemz
Bemz

Feed Ad from

Bemz

Bemz
Bemz

Feed Ad from

Bemz

Bemz
Bemz

Feed Ad from

Bemz

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://bemz.com/

Domain Rating

62
This is the overall metric that matters most, as it sets
Bemz
domain SEO authority.

It shows the power of
Bemz
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://bemz.com/
, as their domain authority is
62
, their score can be considered under average.

Here, for
https://bemz.com/
, as their domain authority is
62
, their score can be considered average.

Here, for
https://bemz.com/
, as their domain authority is
62
, their score can be considered pretty good! 🙌

Here, for
https://bemz.com/
, as their domain authority is
62
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

124179
One of the most important metrics for
Bemz
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
34301
) and their Domain Rating.

Total Keywords

34301
Why does this matter for
Bemz
SEO strategy? 

This is the total number of keywords where 
Bemz
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

8458
The total number of domain who have a link to  
Bemz
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2777
What's a backlink? A link from another domain that redirect to  
Bemz
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3056

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

740

Backlinks Frame

0

Backlinks Form

0

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Email & SMS marketing monitoring

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Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

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Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

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Bing Universal Event Tracking

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Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

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Criteo OneTag

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klarna Checkout

Klarna Checkout

Klarna Checkout is a iframe checkout with localized and personalized payment methods.

payment

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Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

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, all in one"
"It's been a lifesaver"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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