Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Bliss ecommerce marketing strategy - and from other brands from the Personal Care industry.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Bliss team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Bluecore .
Fun fact - they're using emojis in 74.12% of their emails - the main ones they use are 👏 ✨ ☀️ 💦 ☁️ 🙌.
On Panoramata, we gather and analyze the entire Bliss email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '30% Off Friends & Fam Event 👏' and 'Memorial Day Deals! 🌟'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://www.blissworld.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject length
What about
Bliss
then?
With their average of
26
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Bliss
gets a score of
-2.0
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Bluecore
Most common words
Off - Your - Spring - Refresh - Show - Firm
Emoji use in subject lines
Most popular emojis
👏 - ✨ - ☀️ - 💦 - ☁️ - 🙌
👏 - ✨ - ☀️ - 💦 - ☁️ - 🙌
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
30% Off Friends & Fam Event 👏
Email from
Bliss
Memorial Day Deals! 🌟
Email from
Bliss
Hydrated & Dewy ✨
Email from
Bliss
Feed Ad from
Bliss
Feed Ad from
Bliss
Feed Ad from
Bliss
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Yahoo Small Business
Yahoo advertising network and search engine marketing solutions.
ads
More details →
TikTok Conversion Tracking Pixel
TikTok advertising conversion tracking pixel.
analytics
More details →
The Trade Desk
Data-driven marketing suite that offers marketers a single place to buy all forms of online media.
ads
More details →
Tapad
Allows advertisers to engage the same consumer with consistent ads across multiple platforms.
ads
More details →
SteelHouse
Behavioral commerce platform, real time onsite offers, dynamic retargeting and other technology features.
analytics
More details →Snap Pixel
With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.
ads
More details →
Smile IO
Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.
widgets
More details →
Rapleaf
Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.
analytics
More details →
Reamaze
Customer support, live chat, and customer engagement, knowledge base, FAQ.
widgets
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Haircare brands have been experiencing significant growth and competition over the past few years, in marketing where retention rates are usually higher than in other industries. With more acquisition and retention channels available for any brand, it's easy to connect with customers. But it's hard to do it the right way. As the needs for haircare are always divided into sub-niches (long, short, dyed, curly, wavy, coiled, straight hair, etc.), there is room for plenty of effective marketing strategies.
Research is important for business and it comes in the form of market research. However, not all brands bother with market research and who’s to blame them? Market research is a time-consuming endeavor that not everyone is up for. In this article, you’ll understand the benefits of market research to your business’ long-term goals and what you’re leaving on the table when you neglect this process.
We believe that as a marketer, you are already committing random acts of kindness daily – by creating memorable customer experiences, by innovating ways to adapt to changing clients' needs, and merely by being sincere to your brand mission. Try these strategies to show love on World Kindness Day and at the same time, inspire goodwill to your email newsletter subscribers.
