We'll explore here some marketing assets of French Girl Organics , especially regarding their ecommerce email marketing strategy.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the French Girl Organics team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 5.56% of their emails - the main ones they use are 💋 📞 🎉 ✨ 🌹 💃.
On Panoramata, we gather and analyze the entire French Girl Organics email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '30% Off Sale' and '30% Off Memorial Day Sale'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 41 on https://www.frenchgirlorganics.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
French Girl Organics
then?
With their average of
26
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
French Girl Organics
gets a score of
-2.7
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
30% - OFF - is - going - Nourish - Sustainable
Emoji use in subject lines
Most popular emojis
💋 - 📞 - 🎉 - ✨ - 🌹 - 💃
💋 - 📞 - 🎉 - ✨ - 🌹 - 💃
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
30% Off Sale
Email from
French Girl Organics
30% Off Memorial Day Sale
Email from
French Girl Organics
Happy Pride Month!
Email from
French Girl Organics
Feed Ad from
French Girl Organics
Feed Ad from
French Girl Organics
Feed Ad from
French Girl Organics
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Amazon Payments
With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.
payment
More details →
Back in Stock
Makes it possible for customers to sign up for back in stock email alerts.
widgets
More details →Google Optimize 360
A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.
analytics
More details →
Judge Me
Fully-featured widget to collect and display product reviews for eCommerce.
widgets
More details →
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
More details →
Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
shop
More details →Shopify
Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
shop
More details →Shopify Custom Theme
This site is using a custom Shopify Theme and not one from the Shopify Theme template library.
shop
More details →
Shopify Pay
Shopify Pay - PCI compliant end to end payment solution from Shopify.
payment
More details →
Smile IO
Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.
widgets
More details →Zendesk Embeddables
Embeddables seamlessly integrate Zendesk functionality into any native environment.
widgets
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
If you track your competitors correctly, you’ll be able to: Identify the best opportunities for your businessUnderstand the main weaknesses you should work onInspire yourself from best practices.
Market analytics tools help you get faster insights and make better decisions. This is a guide for marketers who want to explore the best available options.
Amidst a sea of benchmark software options, choosing the right software can be daunting. If you’re still confused about which benchmarking tool is right for you, this is the perfect article. In this guide, we'll dissect five recommended ecommerce benchmarking software solutions so you can select the best one for your needs and marketing endeavors.
