Boie USA

Marketing Strategy Breakdown

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Boie USA, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Boie USA improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 69.23% of their emails - the main ones they use are ⚡ 🧖 ♀️ ⏳ ✈️ 🌷.

On Panoramata, we gather and analyze the entire Boie USA email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '🧖‍♀️ Upgrade your bathroom with prizes worth $1000+' and '🛀 Enter to win $1K worth of prizes!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 36 on https://boieusa.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.