Clarins Unlimited
Marketing Strategy Breakdown

Logo of
Clarins Unlimited
An overview of
Clarins Unlimited
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Mailjet
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Clarins Unlimited
Ecommerce Marketing Strategy

Interested to gather some elements regarding Clarins Unlimited ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Clarins Unlimited improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailjet .

On Panoramata, we gather and analyze the entire Clarins Unlimited email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Bienvenue ! On a hâte de vous écrire' and 'Bienvenue ! On a hâte de vous écrire'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 19 on https://www.clarins-unlimited.fr/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Clarins Unlimited
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
37.0
characters

What about

Clarins Unlimited

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

88.37
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Clarins Unlimited

 gets a score of

0.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailjet

Most common words

a - hâte - de - vous - Bienvenue - écrire

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Clarins Unlimited

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Featured Email Marketing Assets from

Clarins Unlimited

Bienvenue  ! On a hâte de vous écrire

Bienvenue ! On a hâte de vous écrire

Email from

Clarins Unlimited

Bienvenue  ! On a hâte de vous écrire

Bienvenue ! On a hâte de vous écrire

Email from

Clarins Unlimited

Email from

Clarins Unlimited

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Featured Ads and Paid Media Examples from

Clarins Unlimited

Clarins Unlimited
Clarins Unlimited

Craquez pour l'abonnement Clarins et profitez de-5€ sur votre 1er abonnement avec le code WELCOME❤ 3 formules au choix🙋 Sans engagement🚀 Livraison offerte🌱 Tous les 2 mois

Votre offre de bienvenue

Votre offre de bienvenue

Feed Ad from

Clarins Unlimited

Clarins Unlimited
Clarins Unlimited

Vous êtes fan de Clarins ? Créez votre routine à la carte et chouchoutez votre peau cet été ❤ 3 formules au choix🙋 Sans engagement🚀 Livraison offerte🌱 Tous les 2 mois

L'abonnement Clarins ☀️

L'abonnement Clarins ☀️

Feed Ad from

Clarins Unlimited

Clarins Unlimited
Clarins Unlimited

Craquez pour l'abonnement Clarins et profitez de -5€ sur votre 1er abonnement avec le code WELCOME❤ 3 formules au choix🙋 Sans engagement🚀 Livraison offerte🌱 Tous les 2 mois

Votre offre de bienvenue

Votre offre de bienvenue

Feed Ad from

Clarins Unlimited

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.clarins-unlimited.fr/

Domain Rating

19
This is the overall metric that matters most, as it sets
Clarins Unlimited
domain SEO authority.

It shows the power of
Clarins Unlimited
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.clarins-unlimited.fr/
, as their domain authority is
19
, their score can be considered under average.

Here, for
https://www.clarins-unlimited.fr/
, as their domain authority is
19
, their score can be considered average.

Here, for
https://www.clarins-unlimited.fr/
, as their domain authority is
19
, their score can be considered pretty good! 🙌

Here, for
https://www.clarins-unlimited.fr/
, as their domain authority is
19
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

489
One of the most important metrics for
Clarins Unlimited
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
149
) and their Domain Rating.

Total Keywords

149
Why does this matter for
Clarins Unlimited
SEO strategy? 

This is the total number of keywords where 
Clarins Unlimited
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

43
The total number of domain who have a link to  
Clarins Unlimited
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

88
What's a backlink? A link from another domain that redirect to  
Clarins Unlimited
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

85

Backlinks NoFollow

4

Backlinks Redirect

3

Backlinks Images

2

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

AWIN

AWIN

Affiliate tracking application.

ads

More details →
Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Next.js

Next.js

React.js framework for static site generator apps. Owned by Vercel.

framework

More details →
Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Related Industries

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The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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