Tech-meets-skincare products to resolve your current zits, and block breakouts from showing up in the future
Monitoring Website Traffic Organic SEO data and Email Marketing Data for ZitSticka, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! ZitSticka could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 54.2% of their emails - the main ones they use are 💥 👀 ⚡ ⏰ ⚠️ 💅.
We display here a overview of ZitSticka email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'FINAL HOURS: 20% Off EVERYthing!' and 'SALE EXTENDED: 20% Off EVERYthing!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 47 on https://zitsticka.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
ZitSticka
then?
With their average of
33
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
ZitSticka
gets a score of
-3.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
20% - Off - is - Ending - $ave - 20%
Emoji use in subject lines
Most popular emojis
💥 - 👀 - ⚡ - ⏰ - ⚠️ - 💅
💥 - 👀 - ⚡ - ⏰ - ⚠️ - 💅
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
FINAL HOURS: 20% Off EVERYthing!
Email from
ZitSticka
SALE EXTENDED: 20% Off EVERYthing!
Email from
ZitSticka
Body Acne: Meet Your Enemies 🧼
Email from
ZitSticka
PORE VAC is a mineral-rich clay mask infused with powerful drawing ingredients to vacuum gunk out of your pores, calm breakouts, and brighten. Derm-backed for proven results.
Feed Ad from
ZitSticka
20% Off + Free Shipping! Our clear skin essentials include patches, supplements, serums and more!Promo Code ZS20AUG applied at checkout!
Feed Ad from
ZitSticka
Save 20% off + Free Shipping! 💥 With patches, masks, supplements and bodycare, we've got you covered from A to Zit.
Feed Ad from
ZitSticka
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
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On several networks, you can see and save the ads published by your competitors, with full history access.
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We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
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Though food is a primary need and always a must-buy, food brands still need to work hard to gain customers and their loyalty. Same is true when creating newsletters to send to the audience. The email should be as enticing as the food you offer.
Learning how to spy on ecommerce competitors is one of those smart things you can do to revisit your own marketing strategy.
You can find inspiration anywhere if you know where to look, but when you’re an email marketer, you might not have the time to scour the internet for things to inform your next campaign. That’s why we’ve created this handy list of email marketing inspiration resources for ecommerce brands.
