Monitoring Website Traffic Organic SEO data and Email Marketing Data for Old Spice, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.
Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Old Spice could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Retention science .
Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are 👍.
We display here a overview of Old Spice email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Smellcome to Old Spice! 👍' and 'Welcome Aboard the Old Spice Clipper Ship!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://oldspice.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject length
What about
Old Spice
then?
With their average of
33
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Old Spice
gets a score of
0.0
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Retention science
Most common words
the - Old - Spice - Clipper - Smellcome - Aboard
Emoji use in subject lines
Most popular emojis
👍
👍
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Smellcome to Old Spice! 👍
Email from
Old Spice
Welcome Aboard the Old Spice Clipper Ship!
Email from
Old Spice
Email from
Old Spice
Feed Ad from
Old Spice
Feed Ad from
Old Spice
Feed Ad from
Old Spice
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
BigCommerce
Shopping cart functionality provides features such as multi-channel retailing, mobile commerce, SEO and upselling.
shop
More details →
Bazaarvoice
Combination of technology and personalized services that help brands build online communities that drive business goals.
analytics
More details →Braintree
Braintree is the easiest way to accept payments online and on a mobile app. Owned by PayPal.
payment
More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
More details →Google Analytics Classic
Classic Google Analytics - sites that are using non-universal analytics code.
analytics
More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
More details →
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
More details →
PayPal Button
This page contains content from PayPal which includes checkout buttons.
payment
More details →
Privy
Tools to grow your email list by using website banners, popups and exit intent.
widgets
More details →
Retention Science
ReSci help companies maximize customer lifetime value and retention using predictive technology.
analytics
More details →
Referral Candy
Run a fully automated, customizable and integrated referral program with ReferralCandy.
ads
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Email marketing is truly powerful, result-oriented, and lends itself well to several aspects of digital marketing that make it indispensable.
Okay, so you’re interested in using Panoramata. First off, we’re happy you’ve seen the light so congratulations! You’re on your way to a breezier schedule and less stress. But there’s one person left to consider: your boss. We’re here with five arguments about signing up for Panoramata. Plus, an email template to send and make him/her say yes.
Reviews are pure Gold -- the best thing that ever happened to small businesses and eCommerce businesses.
![How to Promote Reviews In Ecommerce Marketing Campaigns [Ads + Emails]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/62986f7f8b5415422d78d260_use-reviews-ecommerce-marketing.jpg)
