BOTT
Marketing Strategy Breakdown

Logo of
BOTT

LINGERIE SEXY & FEEL GOOD👙 Réveille tes fesses avec BOTT ! 🍑 sous-vêtements femme français 🇫🇷 éco-responsable ♻️ ultra confort du XS au XL

An overview of
BOTT
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Omnisend
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

BOTT
Ecommerce Marketing Strategy

You can access here some of the data we collect on BOTT ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! BOTT could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Omnisend .

Fun fact - they're using emojis in 60.0% of their emails - the main ones they use are ❤️ 💥 ☀️ 🤩 🎁 🎄.

On Panoramata, we gather and analyze the entire BOTT email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were '👙 LA COLLAB DE SOFIA GHAZLANE EST EN LIGNE' and '💚 Zoom sur notre maillot Vert Splash 💚'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 14 on https://www.bott-lingerie.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

BOTT
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
32.0
characters

What about

BOTT

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1740.12
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

BOTT

 gets a score of

-2.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Omnisend

Most common words

to - us - Des - good - Des - Dis

Emoji use in subject lines

60.0
% of subject lines have emojis

Most popular emojis

❤️ - 💥 - ☀️ - 🤩 - 🎁 - 🎄

❤️ - 💥 - ☀️ - 🤩 - 🎁 - 🎄

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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BOTT

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Featured Email Marketing Assets from

BOTT

👙  LA COLLAB DE SOFIA GHAZLANE EST EN LIGNE

👙 LA COLLAB DE SOFIA GHAZLANE EST EN LIGNE

Email from

BOTT

💚 Zoom sur notre maillot Vert Splash 💚

💚 Zoom sur notre maillot Vert Splash 💚

Email from

BOTT

BOTT en pop-up à Paris les 4 & 5 juin 💕

BOTT en pop-up à Paris les 4 & 5 juin 💕

Email from

BOTT

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Featured Ads and Paid Media Examples from

BOTT

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Feed Ad from

BOTT

BOTT
BOTT

Feed Ad from

BOTT

BOTT
BOTT

Feed Ad from

BOTT

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.bott-lingerie.com/

Domain Rating

14
This is the overall metric that matters most, as it sets
BOTT
domain SEO authority.

It shows the power of
BOTT
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.bott-lingerie.com/
, as their domain authority is
14
, their score can be considered under average.

Here, for
https://www.bott-lingerie.com/
, as their domain authority is
14
, their score can be considered average.

Here, for
https://www.bott-lingerie.com/
, as their domain authority is
14
, their score can be considered pretty good! 🙌

Here, for
https://www.bott-lingerie.com/
, as their domain authority is
14
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

171
One of the most important metrics for
BOTT
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
444
) and their Domain Rating.

Total Keywords

444
Why does this matter for
BOTT
SEO strategy? 

This is the total number of keywords where 
BOTT
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

27
The total number of domain who have a link to  
BOTT
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

103
What's a backlink? A link from another domain that redirect to  
BOTT
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

98

Backlinks NoFollow

1

Backlinks Redirect

5

Backlinks Images

49

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Back In Stock Appikon

Back In Stock Appikon

Lets shoppers subscribe to upcoming products and out of stock products.

shop

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Customer Privacy Banner

Customer Privacy Banner

Tracking consent banner for EU customers

shop

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Omnisend

Omnisend

Top Level eCommerce Marketing Automation platform

Email Marketing

More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Section Feed by Maestrooo

Section Feed by Maestrooo

Showcase your Instagram feed on Shopify.

shop

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →
Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

More details →
Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Related Industries

Lingerie

brands overview

Lingerie has evolved from private undergarments to fashion statements as the demand for fashionable and trendy looks continues to push brands to expand and diversify their lingerie product offerings. As lingerie has become an asset in apparel sales, many retailers in catalogs, stores, and e-companies are offering increased selection. Among these brands are Ysé Paris, Hunkemöller, Mina Storm, BOTT, and Lascana.

Lingerie
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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brands →

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