Branch
Marketing Strategy Breakdown

Logo of
Branch
An overview of
Branch
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Home
ecommerce industry.

Branch
Ecommerce Marketing Strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Branch, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Branch team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 2.56% of their emails - the main ones they use are 🖤.

On Panoramata, we gather and analyze the entire Branch email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Early Access to our Memorial Day Sale' and 'Our Memorial Day Sale is on now'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 58 on https://www.branchfurniture.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Branch
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
28.0
characters

What about

Branch

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

521.16
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Branch

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Branch - Early - Access - to - The - Fog

Emoji use in subject lines

2.56
% of subject lines have emojis

Most popular emojis

🖤

🖤

Yes, these emojis are pretty. But what are their usage telling us? They seem to mainly use emojis they carefully pick to differenciate themselves from all the other DTC brand. Kudos!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Branch

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Featured Email Marketing Assets from

Branch

Early Access to our Memorial Day Sale

Early Access to our Memorial Day Sale

Email from

Branch

Our Memorial Day Sale is on now

Our Memorial Day Sale is on now

Email from

Branch

Last call for our Memorial Day Sale!

Last call for our Memorial Day Sale!

Email from

Branch

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Featured Ads and Paid Media Examples from

Branch

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Branch

Feed Ad from

Branch

Branch
Branch

Feed Ad from

Branch

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Feed Ad from

Branch

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.branchfurniture.com/

Domain Rating

58
This is the overall metric that matters most, as it sets
Branch
domain SEO authority.

It shows the power of
Branch
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.branchfurniture.com/
, as their domain authority is
58
, their score can be considered under average.

Here, for
https://www.branchfurniture.com/
, as their domain authority is
58
, their score can be considered average.

Here, for
https://www.branchfurniture.com/
, as their domain authority is
58
, their score can be considered pretty good! 🙌

Here, for
https://www.branchfurniture.com/
, as their domain authority is
58
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

17738
One of the most important metrics for
Branch
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
14012
) and their Domain Rating.

Total Keywords

14012
Why does this matter for
Branch
SEO strategy? 

This is the total number of keywords where 
Branch
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1139
The total number of domain who have a link to  
Branch
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

4809
What's a backlink? A link from another domain that redirect to  
Branch
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4735

Backlinks NoFollow

1612

Backlinks Redirect

69

Backlinks Images

299

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Customer Support and Helpdesk

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Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Clyde

Offer extended warranties and product protection plans to their customers.

payment

More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Hubspot

Hubspot

Hubspot provides marketing information and leads via inbounding marketing software.

analytics

More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

More details →
Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

More details →

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