You're looking for Email Ecommerce Marketing data for Fleux? You're in the right place!
They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -5,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Fleux team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).
Fun fact - they're using emojis in 62.5% of their emails - the main ones they use are 🌞 🌼 🌈 🐇 ✊ 🌱.
On Panoramata, we gather and analyze the entire Fleux email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Mom' et merveilles 💗' and 'La Mamma : Reine de cœur ❤'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 56 on https://www.fleux.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Fleux
then?
With their average of
29
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Fleux
gets a score of
-5.2
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Mailchimp
Most common words
Une - vie - de - bohème - Bienvenue - mars...
Emoji use in subject lines
Most popular emojis
🌞 - 🌼 - 🌈 - 🐇 - ✊ - 🌱
🌞 - 🌼 - 🌈 - 🐇 - ✊ - 🌱
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Mom' et merveilles 💗
Email from
Fleux
La Mamma : Reine de cœur ❤
Email from
Fleux
Le pouvoir des vases
Email from
Fleux
Feed Ad from
Fleux
Feed Ad from
Fleux
En perpétuel mouvement, Fleux propose une sélection avant-gardiste et éclectique d'objets du quotidien.* Paiement en 3x sans frais * Satisfait ou remboursé* Expédition sous 24h
Feed Ad from
Fleux
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Zendesk Embeddables
Embeddables seamlessly integrate Zendesk functionality into any native environment.
widgets
More details →Yahoo Small Business
Yahoo advertising network and search engine marketing solutions.
ads
More details →
Tapad
Allows advertisers to engage the same consumer with consistent ads across multiple platforms.
ads
More details →
Rapleaf
Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.
analytics
More details →Pinterest Conversion Tracking
Tag that allows you to track actions people take on your website after viewing your Promoted Pin.
analytics
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Research is important for business and it comes in the form of market research. However, not all brands bother with market research and who’s to blame them? Market research is a time-consuming endeavor that not everyone is up for. In this article, you’ll understand the benefits of market research to your business’ long-term goals and what you’re leaving on the table when you neglect this process.
If you’re keeping up at the very slightest with health and fitness, you might have noticed the steady increase in the number of practitioners and yoga lovers around the world. If your revenue is stuck in a downward dog trajectory, this article will help you turn the tables so you can outwit your competitors and shine a light on your awesome products.
Being a retailer now presents several advantages, but also numerous challenges, especially when it comes to cracking the DTC code. The main advantage is being able to present today's customers with a wider choice of products and brands. While the main challenge they face are the increasing pressures to keep up with the fast-paced trends and fickle nature of modern consumers. In this game of "keep up or lose", it is up to retailers to maintain competitiveness. We have reviewed a dozen French retailers to explore their top marketing strategies.
