Butternut Box is the UK's home for fresh dog food delivery. All of our healthy, freshly prepared meals are delivered direct to your door. Made with human grade ingredients, and perfect for fussy eaters or sensitive tummies.
Here are some marketing takeaways for Butternut Box.
Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Butternut Box could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sparkpost .
Fun fact - they're using emojis in 10.34% of their emails - the main ones they use are 🥦 🎉 💛 🎁 🥩 🍠.
We display here a overview of Butternut Box email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were '50% off Doggy's first two boxes ends midnight tonight' and 'Humans haven't always got dog food right - until now'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 58 on https://butternutbox.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Butternut Box
then?
With their average of
34
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Butternut Box
gets a score of
0.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Sparkpost
Most common words
diffurent - What - our - customers - Nice - this
Emoji use in subject lines
Most popular emojis
🥦 - 🎉 - 💛 - 🎁 - 🥩 - 🍠
🥦 - 🎉 - 💛 - 🎁 - 🥩 - 🍠
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
50% off Doggy's first two boxes ends midnight tonight
Email from
Butternut Box
Humans haven't always got dog food right - until now
Email from
Butternut Box
Don't panic but Doggy's offer is only around 'til midnight
Email from
Butternut Box
Feed Ad from
Butternut Box
Feed Ad from
Butternut Box
Feed Ad from
Butternut Box
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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Pet ownership is continuously rising which means pet products, especially pet food, are booming as well. Pet food brands try to differentiate themselves by introducing new product formulas, expanding their range of varieties, and offering convenient consumption options, revolutionizing the way pet parents purchase and receive their pets' food.
The DTC Pet Industry is experiencing rapid growth right now. Why? Well, one reason is that compared to other industries, customer retention rates are higher in the pet industry. Also, the DTC brands trend in this industry is relatively new and there's a whole market still loyal to retailers that new brands can catch and acquire.
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