You're looking for Email Ecommerce Marketing data for Royal Canin - ES? You're in the right place!
Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 22 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Royal Canin - ES team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sendgrid .
On Panoramata, we gather and analyze the entire Royal Canin - ES email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were 'Welcome to Royal Canin' and 'Welcome to Royal Canin'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 83 on https://www.royalcanin.com/es. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Royal Canin - ES
then?
With their average of
22
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Royal Canin - ES
gets a score of
0.0
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Sendgrid
Most common words
Canin - Welcome - to - Royal - Welcome - Canin
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Welcome to Royal Canin
Email from
Royal Canin - ES
Welcome to Royal Canin
Email from
Royal Canin - ES
Email from
Royal Canin - ES
Una de las cosas que más caracteriza a nuestra mascota es su pelaje. ¿Sabrías decirnos cuál de estas fotos pertenece al pelo de un gato🐱? 👀Os leemos en los comentarios 👀 La solución próximamente en stories⏳ #Catslover #InstaCat #Catstagram #Dogs #Instadog #Dogstagram #Doglover #Pets #Petlover #Instapet #Petstagram #RoyalCanin_es
Feed Ad from
Royal Canin - ES
Tenemos el secreto para empezar el verano pensando "estas vacaciones van a ser inolvidables". Participa en nuestro CONCURSO #MascotaDelVerano2022 y gana 1 año de alimentación para tu🐶 o🐱 ＋ 2 noches en un hotel de @paradores para 2 personas. Sigue estos pasos: 🐾 Sigue a @royalcanin_es 🐾 Sube una foto 📸 de tu mascota a tu perfil. 🐾Usa el hashtag #MascotaDelVerano22 y etiquétanos. Puedes subir las fotos que quieras. ¡Tienes hasta el 4 de septiembre para participar! BBLL: https://bit.ly/3bZh4ol #Summer #Concurso #Dogs #Instadog #Dogstagram #Doglover #Pets #Petlover #Instapet #Petstagram
Feed Ad from
Royal Canin - ES
CONCURSO 🐶🐱¿Quieres ganar 1 año de alimentación GRATIS y 2 noches para 2 personas en @Paradores en España?Participa en nuestro concurso #MascotaDelVerano22 ☀️ y haz que tu mascota viva un verano de película. Sigue estos pasos: participa: 🐾 Síguenos en Instagram @royalcanin_es🐾 Sube una foto de tu mascota a tu perfil.🐾 Usa el hashtag #MascotaDelVerano22 y etiquétanos Puedes participar las veces que quieras hasta el 4 de septiembre. #Cats #Catslover #InstaCat #Catstagram #Dogs #Instadog #Dogstagram #Doglover #Pets #Petlover #Instapet #Petstagram #RoyalCanin_es
Feed Ad from
Royal Canin - ES
Domain Rating
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