Camping World
Marketing Strategy Breakdown

Logo of
Camping World
An overview of
Camping World
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
(soon)
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Lifestyle
ecommerce industry.

Camping World
Ecommerce Marketing Strategy

Here are some marketing takeaways for Camping World.

They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -11,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 46 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

Fun fact - they're using emojis in 6.25% of their emails - the main ones they use are ⏰ 🌼 💥 🚨.

On Panoramata, we gather and analyze the entire Camping World email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Save up to 65% on Patio Mats Kayaks Outdoor Chairs and More' and 'FLASH SALE 💥 Take an Extra 15% off'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 75 on https://www.campingworld.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Camping World
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
46.0
characters

What about

Camping World

then?

With their average of

46

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3381.19
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-11.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Camping World

 gets a score of

-11.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

You - Don't - Want - to - Up - Gear

Emoji use in subject lines

6.25
% of subject lines have emojis

Most popular emojis

⏰ - 🌼 - 💥 - 🚨

⏰ - 🌼 - 💥 - 🚨

What does it say about their email marketing strategy - especially on their subject lines? Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Camping World

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Featured Email Marketing Assets from

Camping World

Save up to 65% on Patio Mats Kayaks Outdoor Chairs and More

Save up to 65% on Patio Mats Kayaks Outdoor Chairs and More

Email from

Camping World

FLASH SALE 💥 Take an Extra 15% off

FLASH SALE 💥 Take an Extra 15% off

Email from

Camping World

Get Pre-Approved Today >>>

Get Pre-Approved Today >>>

Email from

Camping World

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Featured Ads and Paid Media Examples from

Camping World

Camping World
Camping World

Feed Ad from

Camping World

Camping World
Camping World

Feed Ad from

Camping World

Camping World
Camping World

Feed Ad from

Camping World

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.campingworld.com/

Domain Rating

75
This is the overall metric that matters most, as it sets
Camping World
domain SEO authority.

It shows the power of
Camping World
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.campingworld.com/
, as their domain authority is
75
, their score can be considered under average.

Here, for
https://www.campingworld.com/
, as their domain authority is
75
, their score can be considered average.

Here, for
https://www.campingworld.com/
, as their domain authority is
75
, their score can be considered pretty good! 🙌

Here, for
https://www.campingworld.com/
, as their domain authority is
75
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1154300
One of the most important metrics for
Camping World
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
544907
) and their Domain Rating.

Total Keywords

544907
Why does this matter for
Camping World
SEO strategy? 

This is the total number of keywords where 
Camping World
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

20792
The total number of domain who have a link to  
Camping World
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5789089
What's a backlink? A link from another domain that redirect to  
Camping World
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5772624

Backlinks NoFollow

227463

Backlinks Redirect

9346

Backlinks Images

135805

Backlinks Frame

46

Backlinks Form

5330

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Related Industries

Camping

brands overview

There are important items for your camping essentials such as a tent, sleeping bag, camping pillow, headlamps or flashlights and extra battery, camp chair and table, lantern, etc. You can find a variety of these products in shops like Campcor, and Camping World.

Camping
brands →

Lifestyle

brands overview

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brands →

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