Care/Of
Marketing Strategy Breakdown

Logo of
Care/Of
An overview of
Care/Of
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Iterable
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Health & Wellness
ecommerce industry.

Care/Of
Ecommerce Marketing Strategy

Interested to gather some elements regarding Care/Of ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Care/Of could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Iterable .

Fun fact - they're using emojis in 34.38% of their emails - the main ones they use are ✨ 🌱 ☀️ 🌸 👉 🎁.

We display here a overview of Care/Of email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'The mood equation' and 'OOO for us ☀️ 50% off for you'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://takecareof.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Care/Of
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
32.0
characters

What about

Care/Of

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1154.41
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Care/Of

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Iterable

Most common words

50% - off - your - New - Ready - NEW

Emoji use in subject lines

34.38
% of subject lines have emojis

Most popular emojis

✨ - 🌱 - ☀️ - 🌸 - 👉 - 🎁

✨ - 🌱 - ☀️ - 🌸 - 👉 - 🎁

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.Looking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Care/Of

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Featured Email Marketing Assets from

Care/Of

The mood equation

The mood equation

Email from

Care/Of

OOO for us ☀️ 50% off for you

OOO for us ☀️ 50% off for you

Email from

Care/Of

You deserve real results

You deserve real results

Email from

Care/Of

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Featured Ads and Paid Media Examples from

Care/Of

Care/Of
Care/Of

Feed Ad from

Care/Of

Care/Of
Care/Of

Feed Ad from

Care/Of

Care/Of
Care/Of

Feed Ad from

Care/Of

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://takecareof.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
Care/Of
domain SEO authority.

It shows the power of
Care/Of
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://takecareof.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://takecareof.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://takecareof.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://takecareof.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

112802
One of the most important metrics for
Care/Of
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
37250
) and their Domain Rating.

Total Keywords

37250
Why does this matter for
Care/Of
SEO strategy? 

This is the total number of keywords where 
Care/Of
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3480
The total number of domain who have a link to  
Care/Of
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

49155
What's a backlink? A link from another domain that redirect to  
Care/Of
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

47743

Backlinks NoFollow

22859

Backlinks Redirect

1399

Backlinks Images

1568

Backlinks Frame

0

Backlinks Form

2

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Softwares and Marketing eCommerce Stack

Algolia

Algolia

Algolia's Search API makes it possible to deliver a search experience in your apps & websites.

widgets

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AWIN

AWIN

Affiliate tracking application.

ads

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Churn Buster

Churn Buster

Failed Payment Recovery for Subscription systems.

payment

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Contentful

Contentful

A headless CMS with an API at its core.

cms

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Datadog

Datadog

Cloud Monitoring as a Service system.

analytics

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Heap

Heap

Heap automatically captures every user action in your web app and lets you measure it all.

analytics

More details →
LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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Care/Of

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, all in one"
"It's been a lifesaver"
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what my competitors are doing
in 30s"
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on competitors"
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Related Industries

Supplements

brands overview

In the area of Health & Wellness, supplements are used to augment or meet nutrient gaps. Any products you're taking to supplement your diet are considered dietary supplements. These include vitamins, minerals, fish oils, herbal supplements, sports nutrition, and weight management.

Supplements
brands →

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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