Cheers

Marketing Strategy Breakdown

Logo of
Cheers
An overview of
Cheers
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Health & Wellness
ecommerce industry.

Cheers

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Cheers, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Cheers could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 75.0% of their emails - the main ones they use are 🇺 🍹 🇸 😎 🧐 ⭐.

On Panoramata, we gather and analyze the entire Cheers email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were '🇺🇸 20% off everything 🇺🇸' and 'Multi & Relief: Your top questions answered 🤓'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 29 on https://cheershealth.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Cheers

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
35.0
characters

What about

Cheers

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2354.16
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Cheers

 gets a score of

-2.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

t - t - e - r - Welcome - LAST

Emoji use in subject lines

75.0
% of subject lines have emojis

Most popular emojis

🇺 - 🍹 - 🇸 - 😎 - 🧐 - ⭐

🇺 - 🍹 - 🇸 - 😎 - 🧐 - ⭐

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Cheers

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Featured Email Marketing Assets from

Cheers

🇺🇸 20% off everything 🇺🇸

🇺🇸 20% off everything 🇺🇸

Email from

Cheers

Multi & Relief: Your top questions answered 🤓

Multi & Relief: Your top questions answered 🤓

Email from

Cheers

Beverages are back?!

Beverages are back?!

Email from

Cheers

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Featured Ads and Paid Media Examples from

Cheers

Cheers
Cheers

Feed Ad from

Cheers

Cheers
Cheers

Feed Ad from

Cheers

Cheers
Cheers

Feed Ad from

Cheers

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://cheershealth.com/

Domain Rating

29
This is the overall metric that matters most, as it sets
Cheers
domain SEO authority.

It shows the power of
Cheers
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://cheershealth.com/
, as their domain authority is
29
, their score can be considered under average.

Here, for
https://cheershealth.com/
, as their domain authority is
29
, their score can be considered average.

Here, for
https://cheershealth.com/
, as their domain authority is
29
, their score can be considered pretty good! 🙌

Here, for
https://cheershealth.com/
, as their domain authority is
29
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3964
One of the most important metrics for
Cheers
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2347
) and their Domain Rating.

Total Keywords

2347
Why does this matter for
Cheers
SEO strategy? 

This is the total number of keywords where 
Cheers
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Cheers
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3346
What's a backlink? A link from another domain that redirect to  
Cheers
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3248

Backlinks NoFollow

2387

Backlinks Redirect

98

Backlinks Images

563

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Cloud Monitoring as a Service system.

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Friendbuy

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Google AdWords Conversion

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analytics

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Google Conversion Tracking

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This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

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Google Universal Analytics

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A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

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Google Tag Manager

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Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

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GRIN

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analytics

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Hotjar

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A heatmap, survey, feedback and funnel application.

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Microsoft Advertising

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Cheers

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Related Industries

Supplements

brands overview

In the area of Health & Wellness, supplements are used to augment or meet nutrient gaps. Any products you're taking to supplement your diet are considered dietary supplements. These include vitamins, minerals, fish oils, herbal supplements, sports nutrition, and weight management.

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brands →

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The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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