Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Clmbr ecommerce marketing strategy - and from other brands from the Lifestyle industry.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 41 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 44651% of their emails - the main ones they use are 🚨 ⏰ ⏳ 💪 🎁 🔥.
On Panoramata, we gather and analyze the entire Clmbr email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were '🚨 FINAL DAY: Over $1 000 OFF + Free White Glove Delivery' and '⏰ Final Hours: Last Chance to Save Over $1 000 + Free White Glove Delivery'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 40 on https://www.clmbr.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Clmbr
then?
With their average of
41
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Clmbr
gets a score of
-2.8
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Last - Chance - - - Over - 2021 - Our
Emoji use in subject lines
Most popular emojis
🚨 - ⏰ - ⏳ - 💪 - 🎁 - 🔥
🚨 - ⏰ - ⏳ - 💪 - 🎁 - 🔥
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
🚨 FINAL DAY: Over $1 000 OFF + Free White Glove Delivery
Email from
Clmbr
⏰ Final Hours: Last Chance to Save Over $1 000 + Free White Glove Delivery
Email from
Clmbr
💪 Get CLMBR For as Low as $56/month + Free White Glove Delivery and Assembly
Email from
Clmbr
It's true… You can join a community of thousands of members who have discovered a better way to work out.Order today for as little as $70 a month! 💪
Feed Ad from
Clmbr
The best just got better - CLMBR 02 is here. Improved ergonomics & design, improved award-winning workouts, improved in EVERY way. 💪Full-body, low-impact, high-intensity workouts, small enough to fit in any space. Learn more, & save 18% on our launch-day deal. 👇✅ HD Display with on-demand & instructor led classes✅ Engages 86% of muscles ✅ Burn up to 600 calories in just 30 mins✅ 3-Way adjustable handles✅ Less than 3sq/ft footprint to fit any space
Feed Ad from
Clmbr
The best just got better - CLMBR 02 is here. Improved ergonomics & design, improved award-winning workouts, improved in EVERY way. 💪Full-body, low-impact, high-intensity workouts, small enough to fit in any space. Learn more, & save $500 on our launch-day deal. 👇✅ HD Display with on-demand & instructor led classes✅ Engages 86% of muscles ✅ Burn up to 600 calories in just 30 mins✅ 3-Way adjustable handles✅ Less than 3sq/ft footprint to fit any space
Feed Ad from
Clmbr
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