Cubcoats

Marketing Strategy Breakdown

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Cubcoats.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 52 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 18.18% of their emails - the main ones they use are 🐱 👦 👩 👧 🐼 👨.

On Panoramata, we gather and analyze the entire Cubcoats email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Cyber Monday sale is live! Take 50% off sitewide today.' and 'Cyber Monday sale is ending soon. Get your holiday gifts while you can!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 41 on https://cubcoats.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.