Dae Hair
Marketing Strategy Breakdown

Logo of
Dae Hair
An overview of
Dae Hair
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Dae Hair
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Dae Hair? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Dae Hair could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 43.33% of their emails - the main ones they use are 🌞 🌵 👀 ✨ ♻️ 💕.

On Panoramata, we gather and analyze the entire Dae Hair email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Desert-inspired haircare 🌵🌞' and 'A FREE gift to make your dae'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 41 on https://daehair.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

Dae Hair
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
32.0
characters

What about

Dae Hair

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

648.41
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Dae Hair

 gets a score of

-2.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Citrus - Birthdae - Bundle - WE. - Hey - E

Emoji use in subject lines

43.33
% of subject lines have emojis

Most popular emojis

🌞 - 🌵 - 👀 - ✨ - ♻️ - 💕

🌞 - 🌵 - 👀 - ✨ - ♻️ - 💕

What does it say about their email marketing strategy - especially on their subject lines? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).Looking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Dae Hair

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Featured Email Marketing Assets from

Dae Hair

Desert-inspired haircare 🌵🌞

Desert-inspired haircare 🌵🌞

Email from

Dae Hair

A FREE gift to make your dae

A FREE gift to make your dae

Email from

Dae Hair

Coming soon…👀🌵🌞🧡

Coming soon…👀🌵🌞🧡

Email from

Dae Hair

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Featured Ads and Paid Media Examples from

Dae Hair

Dae Hair
Dae Hair

✨ THE ZOE REPORT says, "The shampoo is nice and fluffy, and the conditioner adds moisture without weighing my hair down, all while smelling like a citrus candy. I'm not mad at the very Instagrammable packaging either." —Bella Cacciatore🌵Get 10% off your first order with HELLO10 and free shipping on all orders $60+

Vegan, Cruetly-Free, Salon Quality Haircare

Vegan, Cruetly-Free, Salon Quality Haircare

Feed Ad from

Dae Hair

Dae Hair
Dae Hair

Coming August 16th Drench dry hair with our new Monsoon Moisture Milk ShampooA clean, intensely hydrating, moisture-rich shampoo that leaves hair glossy and touchably soft.

A Monsoon Of Moisture Coming August 16th

A Monsoon Of Moisture Coming August 16th

Feed Ad from

Dae Hair

Dae Hair
Dae Hair

Coming August 16th Drench dry hair with our new Monsoon Moisture Milk ShampooA clean, intensely hydrating, moisture-rich shampoo that leaves hair glossy and touchably soft.

A Monsoon Of Moisture Coming August 16th

A Monsoon Of Moisture Coming August 16th

Feed Ad from

Dae Hair

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://daehair.com/

Domain Rating

41
This is the overall metric that matters most, as it sets
Dae Hair
domain SEO authority.

It shows the power of
Dae Hair
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://daehair.com/
, as their domain authority is
41
, their score can be considered under average.

Here, for
https://daehair.com/
, as their domain authority is
41
, their score can be considered average.

Here, for
https://daehair.com/
, as their domain authority is
41
, their score can be considered pretty good! 🙌

Here, for
https://daehair.com/
, as their domain authority is
41
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

11006
One of the most important metrics for
Dae Hair
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2270
) and their Domain Rating.

Total Keywords

2270
Why does this matter for
Dae Hair
SEO strategy? 

This is the total number of keywords where 
Dae Hair
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

514
The total number of domain who have a link to  
Dae Hair
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3650
What's a backlink? A link from another domain that redirect to  
Dae Hair
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3647

Backlinks NoFollow

808

Backlinks Redirect

1

Backlinks Images

110

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Zendesk Embeddables

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

widgets

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Zendesk

Zendesk

Organize, prioritize and engage with others on support requests.

mx

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Yotpo

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widgets

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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route

route

Shipping protection for merchants.

shipping

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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"Incredible benchmarks"
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, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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Related Industries

Haircare

brands overview

Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

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