Dims

Marketing Strategy Breakdown

Logo of
Dims
An overview of
Dims
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Home
ecommerce industry.

Dims

- Ecommerce marketing strategy

There’s a lot to learn from Dims ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Dims could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Dims email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Upholstery Sale: We're clearing out last year's textiles' and 'Supramorphic is here.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 53 on https://www.dimshome.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Dims

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Dims

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1349.77
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Dims

 gets a score of

0.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Creation? - Limited-edition - colors - ending - Word - The

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Dims

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Featured Email Marketing Assets from

Dims

Upholstery Sale: We're clearing out last year's textiles

Upholstery Sale: We're clearing out last year's textiles

Email from

Dims

Supramorphic is here.

Supramorphic is here.

Email from

Dims

Airsign + Dims. Giveaway

Airsign + Dims. Giveaway

Email from

Dims

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Featured Ads and Paid Media Examples from

Dims

Dims
Dims

Feed Ad from

Dims

Dims
Dims

Feed Ad from

Dims

Dims
Dims

Feed Ad from

Dims

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.dimshome.com/

Domain Rating

53
This is the overall metric that matters most, as it sets
Dims
domain SEO authority.

It shows the power of
Dims
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.dimshome.com/
, as their domain authority is
53
, their score can be considered under average.

Here, for
https://www.dimshome.com/
, as their domain authority is
53
, their score can be considered average.

Here, for
https://www.dimshome.com/
, as their domain authority is
53
, their score can be considered pretty good! 🙌

Here, for
https://www.dimshome.com/
, as their domain authority is
53
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

0
One of the most important metrics for
Dims
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
0
) and their Domain Rating.

Total Keywords

0
Why does this matter for
Dims
SEO strategy? 

This is the total number of keywords where 
Dims
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

116
The total number of domain who have a link to  
Dims
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3586
What's a backlink? A link from another domain that redirect to  
Dims
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3575

Backlinks NoFollow

259

Backlinks Redirect

7

Backlinks Images

337

Backlinks Frame

0

Backlinks Form

0

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Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

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Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

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We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Affirm

Affirm

Monthly payment option for purchases.

payment

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Gatsby JS

Gatsby JS

Modern website and web apps generator for React.

framework

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Heap

Heap

Heap automatically captures every user action in your web app and lets you measure it all.

analytics

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Netlify

Netlify

Netlify is a platform that automates your code to create web sites.

cms

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Okendo

Okendo

Customer reviews for eCommerce sites.

widgets

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Sanity

Sanity

Headless collaborative CMS.

cms

More details →
The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

More details →
Visual Website Optimizer

Visual Website Optimizer

VWO provides A/B, split and multivariate testing software.

analytics

More details →

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, all in one"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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on competitors"
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find the perfect example
"
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