Interested to gather some elements regarding dodow ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.
The datapoints we have collected on their email marketing strategy leads to think that they're pretty good! For instance, regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help dodow improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
We display here a overview of dodow email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, one of them was 'Rosalind your Dodow is waiting for you'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 58 on https://www.mydodow.com. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
dodow
then?
With their average of
39
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
dodow
gets a score of
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Dodow - you - waiting - for - Rosalind - is
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Rosalind your Dodow is waiting for you
Email from
dodow
Email from
dodow
Email from
dodow
Feed Ad from
dodow
Feed Ad from
dodow
Feed Ad from
dodow
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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How do you write ecommerce emails that hook readers in? This article will shed light on the best practices for emails that drive sales and engage your target audience.
A famous statesman once said “Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.” When you track your competitors, you can learn from their mistakes and get inspiration. In our opinion, no stronger case for competitor intelligence exists. Now that we’ve gotten the “why” quickly out of the way, we’ll get to the “how” and “where” in this article. Depending on your goals and what information you need, there are several ways to track your competitor’s marketing strategy using tools readily available online.
In the highly competitive e-commerce industry, following the best competitors of your brand’s industry and spying on their best practices is very important to guarantee the growth and success of your brand. Also, creating benchmarks of the best competitors you are following is a good practice for good analysis.
