You can access here some of the data we collect on Dr. Axe ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.
Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Dr. Axe could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Cordial.io .
Fun fact - they're using emojis in 33.33% of their emails - the main ones they use are 🌿 🚨.
On Panoramata, we gather and analyze the entire Dr. Axe email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'My hopes for you altagracia' and 'Wishing You a Spring Season of Blessings'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 84 on https://draxe.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.
Average subject length
What about
Dr. Axe
then?
With their average of
35
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Dr. Axe
gets a score of
0.4
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Cordial.io
Most common words
right - Something - new - is - Wishing - altagracia
Emoji use in subject lines
Most popular emojis
🌿 - 🚨
🌿 - 🚨
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
My hopes for you altagracia
Email from
Dr. Axe
Wishing You a Spring Season of Blessings
Email from
Dr. Axe
🌿 New product coming soon - sign up for updates
Email from
Dr. Axe
Is falafel healthy?
Feed Ad from
Dr. Axe
My friend, and Ancient Nutrition co-founder, Jordan Rubin, is a passionate practitioner and evangelist for regenerative agriculture. Regenerative agriculture is a practice that rehabilitates and improves the farm ecosystem by focusing on soil health. It aims to enrich the soil, and help stall or reverse climate change by rebuilding soil organic matter and restoring soil biodiversity. At @ancientnutrion's farm, Center for Regenerative Agriculture, each initiative we undertake reduces greenhouse gasses by avoiding emissions, reducing waste and sequestering carbon dioxide already in the atmosphere. Our goal is simple: give back to the soil, instead of just taking from it. To learn more about @ancientnutrition's commitment to regenerative agriculture head to https://bit.ly/3JSbxLH
Feed Ad from
Dr. Axe
Feed Ad from
Dr. Axe
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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