Drip Kit
Marketing Strategy Breakdown

Logo of
Drip Kit
An overview of
Drip Kit
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Beverage
ecommerce industry.

Drip Kit
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Drip Kit? You're in the right place!

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, just average since it's -0,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Drip Kit could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 42.86% of their emails - the main ones they use are ⭐ 📦 ☕ 🚨.

On Panoramata, we gather and analyze the entire Drip Kit email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Have you tried this delicious Colombian Coffee? ⭐️⭐️⭐️⭐️⭐️' and 'Grab Free Shipping Now!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 32 on https://dripkit.coffee/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

Drip Kit
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Drip Kit

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1493.80
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Drip Kit

 gets a score of

-0.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

tip. - Stumptown - is - back - Crisp - us.

Emoji use in subject lines

42.86
% of subject lines have emojis

Most popular emojis

⭐ - 📦 - ☕ - 🚨

⭐ - 📦 - ☕ - 🚨

Let's take a moment to review their emoji use. The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategy

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Drip Kit

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Featured Email Marketing Assets from

Drip Kit

Have you tried this delicious Colombian Coffee? ⭐️⭐️⭐️⭐️⭐️

Have you tried this delicious Colombian Coffee? ⭐️⭐️⭐️⭐️⭐️

Email from

Drip Kit

Grab Free Shipping Now!

Grab Free Shipping Now!

Email from

Drip Kit

Fridays are for...

Fridays are for...

Email from

Drip Kit

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Featured Ads and Paid Media Examples from

Drip Kit

Drip Kit
Drip Kit

Feed Ad from

Drip Kit

Drip Kit
Drip Kit

Feed Ad from

Drip Kit

Drip Kit
Drip Kit

Feed Ad from

Drip Kit

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://dripkit.coffee/

Domain Rating

32
This is the overall metric that matters most, as it sets
Drip Kit
domain SEO authority.

It shows the power of
Drip Kit
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://dripkit.coffee/
, as their domain authority is
32
, their score can be considered under average.

Here, for
https://dripkit.coffee/
, as their domain authority is
32
, their score can be considered average.

Here, for
https://dripkit.coffee/
, as their domain authority is
32
, their score can be considered pretty good! 🙌

Here, for
https://dripkit.coffee/
, as their domain authority is
32
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

372
One of the most important metrics for
Drip Kit
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
490
) and their Domain Rating.

Total Keywords

490
Why does this matter for
Drip Kit
SEO strategy? 

This is the total number of keywords where 
Drip Kit
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

309
The total number of domain who have a link to  
Drip Kit
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

36
What's a backlink? A link from another domain that redirect to  
Drip Kit
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

38

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

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Track and save the ads published by your competitors, with full history access.

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We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

More details →
AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

More details →
AppHQ

AppHQ

Shopify app builder.

shop

More details →
Carro

Carro

All in one marketing platform for eCommerce.

analytics

More details →
CartKit

CartKit

Cart abandonment recovery system for Shopify.

analytics

More details →
Elfsight

Elfsight

Social website widget provider.

widgets

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

More details →
Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

More details →
Friendbuy

Friendbuy

A referral marketing optimization service.

cms

More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Heap

Heap

Heap automatically captures every user action in your web app and lets you measure it all.

analytics

More details →
Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

More details →

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Drip Kit

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, all in one"
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, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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"
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