Monitoring Website Traffic Organic SEO data and Email Marketing Data for e.l.f. Cosmetics, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.
They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -17,2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help e.l.f. Cosmetics improve their open rate, especially on mobile devices.
Fun fact - they're using emojis in 38.75% of their emails - the main ones they use are ♀️ ⭐ 💘 💦 🍦 💧.
On Panoramata, we gather and analyze the entire e.l.f. Cosmetics email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '🍊NEW! Get your daily dose of vitamin c with our NEW C-Bright Putty Primer!' and 'Up to 30% off Skincare orders of €45+ 🏃🏻♀️'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 75 on https://www.elfcosmetics.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject length
What about
e.l.f. Cosmetics
then?
With their average of
40
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
e.l.f. Cosmetics
gets a score of
-17.2
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
Subscription - Confirmation - Here - s - Get - our
Emoji use in subject lines
Most popular emojis
♀️ - ⭐ - 💘 - 💦 - 🍦 - 💧
♀️ - ⭐ - 💘 - 💦 - 🍦 - 💧
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
🍊NEW! Get your daily dose of vitamin c with our NEW C-Bright Putty Primer!
Email from
e.l.f. Cosmetics
Up to 30% off Skincare orders of €45+ 🏃🏻♀️
Email from
e.l.f. Cosmetics
Last Day! Up to 30% off Skincare ⏰
Email from
e.l.f. Cosmetics
Feed Ad from
e.l.f. Cosmetics
Feed Ad from
e.l.f. Cosmetics
Feed Ad from
e.l.f. Cosmetics
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
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We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
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You’re probably aware that you have competitors in your industry and you may even be checking out what they’re doing now and then. But are you doing enough to get ahead of your ecommerce competitors? What do you do with the information you’ve gathered about them? How do you differentiate your product and stand out from the competition?
Manually sending emails to your contact list is counterproductive and overwhelming. Thankfully, email automation takes care of these things for you and can be applied to any type of business, no matter how big or small. In this article, we’ll talk about what email marketing automation is and the best email marketing automation flows to set up for your ecommerce business.
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