Eat Your Coffee
Marketing Strategy Breakdown

Logo of
Eat Your Coffee
An overview of
Eat Your Coffee
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Beverage
ecommerce industry.

Eat Your Coffee
Ecommerce Marketing Strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Eat Your Coffee, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Eat Your Coffee could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 28.57% of their emails - the main ones they use are 👩.

On Panoramata, we gather and analyze the entire Eat Your Coffee email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Want a surprise on your birthday?' and 'Stay Caffeinated Get energized now!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 38 on https://www.eatyour.coffee/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Eat Your Coffee
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
32.0
characters

What about

Eat Your Coffee

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3385.21
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Eat Your Coffee

 gets a score of

-1.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

you - waiting - for? - Mother's - Mother's - Coffee

Emoji use in subject lines

28.57
% of subject lines have emojis

Most popular emojis

👩

👩

Yes, these emojis are pretty. But what are their usage telling us? There are regular emojis, that every brand can use - mainly because they relate to emotions, rather than lines of business (even if it's not the majority of the cases). Here, what's interesting is that they seem to be using emojis that are specific to their positionning/industry/line of business - which is great because they can stand out in any inbox cluttered with emojis that everyone uses!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Eat Your Coffee

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Featured Email Marketing Assets from

Eat Your Coffee

Want a surprise on your birthday?

Want a surprise on your birthday?

Email from

Eat Your Coffee

Stay Caffeinated Get energized now!

Stay Caffeinated Get energized now!

Email from

Eat Your Coffee

👩 Mother's Day Sale Ending Soon

👩 Mother's Day Sale Ending Soon

Email from

Eat Your Coffee

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Featured Ads and Paid Media Examples from

Eat Your Coffee

Eat Your Coffee
Eat Your Coffee

Feed Ad from

Eat Your Coffee

Eat Your Coffee
Eat Your Coffee

Feed Ad from

Eat Your Coffee

Eat Your Coffee
Eat Your Coffee

Feed Ad from

Eat Your Coffee

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.eatyour.coffee/

Domain Rating

38
This is the overall metric that matters most, as it sets
Eat Your Coffee
domain SEO authority.

It shows the power of
Eat Your Coffee
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.eatyour.coffee/
, as their domain authority is
38
, their score can be considered under average.

Here, for
https://www.eatyour.coffee/
, as their domain authority is
38
, their score can be considered average.

Here, for
https://www.eatyour.coffee/
, as their domain authority is
38
, their score can be considered pretty good! 🙌

Here, for
https://www.eatyour.coffee/
, as their domain authority is
38
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1978
One of the most important metrics for
Eat Your Coffee
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1535
) and their Domain Rating.

Total Keywords

1535
Why does this matter for
Eat Your Coffee
SEO strategy? 

This is the total number of keywords where 
Eat Your Coffee
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

417
The total number of domain who have a link to  
Eat Your Coffee
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

24
What's a backlink? A link from another domain that redirect to  
Eat Your Coffee
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

24

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

3

Backlinks Frame

0

Backlinks Form

0

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Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

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Ads monitoring

Track and save the ads published by your competitors, with full history access.

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We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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ManyChat

ManyChat

Facebook bot to engage audience.

widgets

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Order Limits by MinMAxify

Order Limits by MinMAxify

Minimum/Maximum limits on Shopify products.

shop

More details →
Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

More details →
Refersion for Shopify

Refersion for Shopify

Affiliate tracking system.

shop

More details →
Refersion

Refersion

Affiliate tracking management program.

ads

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

More details →
Smile IO

Smile IO

Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.

widgets

More details →

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"Incredible benchmarks"
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5 wow moments
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
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how much things I learned
on competitors"
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find the perfect example
"
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on competitors"
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find the perfect example
"
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