There’s a lot to learn from Ecosa ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Ecosa could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
Fun fact - they're using emojis in 66.67% of their emails - the main ones they use are 😴 🤩 💥 😳 👋 🌏.
On Panoramata, we gather and analyze the entire Ecosa email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Eco-anxiety keeping you up? 😳' and 'Win Your Order Back is Back 🤩'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 49 on https://www.ecosa.com.au/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Ecosa
then?
With their average of
32
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Ecosa
gets a score of
-3.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
Only - Win - Your - Order - Welcome - 1
Emoji use in subject lines
Most popular emojis
😴 - 🤩 - 💥 - 😳 - 👋 - 🌏
😴 - 🤩 - 💥 - 😳 - 👋 - 🌏
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Eco-anxiety keeping you up? 😳
Email from
Ecosa
Win Your Order Back is Back 🤩
Email from
Ecosa
💥 25% Off Sitewide 💥
Email from
Ecosa
Cloud like comfort with support in all the right places. Free Next Day Delivery. 100 Night Trial. 15yr Warranty.
Feed Ad from
Ecosa
Bundle and Save! Purchase our Vital Mattress and Rise Bed Frame in a bundle and you could save up to $1,000* on your purchase. *T&Cs apply.
Feed Ad from
Ecosa
Bundle and Save! Purchase an Ecosa Mattress and Rise Bed Frame in a bundle and you could save $1,150* on your purchase. *T&Cs apply.
Feed Ad from
Ecosa
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
1 minute signup, no Credit Card required
with Mehdi, our founder
Marketing campaigns without data can be like a case of the blind leading the blind. Before you sink tons of money into a marketing campaign, you have to make sure your efforts are backed up by data.
Our goal here is to make sure your can benchmark your competitors’ digital marketing strategy easily and compare automatically what they’re doing, how many emails they’re sending, how many ads they’re publishing, etc. You can also compare yourself amongst them - so you can see where you stand.
.jpg)
Unsure how to decide the CRM, e-commerce platforms, and email marketing tools you need for your e-commerce business? These could be big decisions and you are most likely going to be confused with so many options available for each of these tools, systems, and software you’ll need for your business.
