On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Elysium Health.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 51 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 31.25% of their emails - the main ones they use are 💐 📖 🧬 📅.
On Panoramata, we gather and analyze the entire Elysium Health email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Only 24 hours left to shop for Mom! 💐' and 'The Abstract: Is our healthcare system rendering older women invisible?'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 61 on https://www.elysiumhealth.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Elysium Health
then?
With their average of
51
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Elysium Health
gets a score of
-4.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
15% - off - sitewide - 48 - Apr. - horizon?
Emoji use in subject lines
Most popular emojis
💐 - 📖 - 🧬 - 📅
💐 - 📖 - 🧬 - 📅
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Only 24 hours left to shop for Mom! 💐
Email from
Elysium Health
The Abstract: Is our healthcare system rendering older women invisible?
Email from
Elysium Health
May Newsletter: Is a nasal spray for life extension coming?
Email from
Elysium Health
Book your best trip yet this summer with full-body support. Clinically proven health products developed with Oxford and Yale.
Feed Ad from
Elysium Health
Did you know lifestyle stressors such as overexposure to sun, lack of sleep, unbalanced diet and intense exercise can deplete NAD+ levels? Replenish your NAD+ levels with Basis—use code BACKTOBASIS for $45 off prepaid subscriptions.
Feed Ad from
Elysium Health
Healthy aging starts here: subscribe to a complete routine tailored for the health of your immune system, brain, and cells.
Feed Ad from
Elysium Health
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
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Backlinks NoFollow
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Backlinks Form
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In the fast-growing world of e-commerce, monitoring your competitors' email strategies is crucial to uncover their effective techniques and practices. By analyzing their email communications, including subject lines, content, structure, and customer targeting throughout the year, you can gain valuable insights and stay ahead of the latest trends. However, manually subscribing to multiple newsletters and individually tracking each competitor's email flow is a time-consuming and challenging task.
As a marketer, you can get wiser with each passing year. This is especially true if you gain knowledge and understanding of your market and competition by looking back at what happened last year. Do you know that you can get a year's worth of wisdom on a single platform? In this article, we'll show you important techniques you can use to refine your approach and gain a competitive edge regardless of your industry.
The part art and part science aspect of how to use repeat sales email sequences.This is where a wee bit of stickiness, determination, and some care is required (on top of everything else you do to make your email campaigns succeed and work for your business).
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