There’s a lot to learn from EMP ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 52 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
Fun fact - they're using emojis in 82.72% of their emails - the main ones they use are 🔥 ⚠️ 🏁 🐰 🎉 🤘.
We display here a overview of EMP email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were '⚠️ Letzte Chance: -20% auf fast alles gilt nur noch heute!' and '🔥 Schmelzende Preise: Bis zu -50% in den SUMMER DEALS! 🌡️'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://www.emp.de/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
EMP
then?
With their average of
52
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
EMP
gets a score of
-3.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
OSTERGESCHENK - finden - GRATIS - VERSAND - Entdecke - f
Emoji use in subject lines
Most popular emojis
🔥 - ⚠️ - 🏁 - 🐰 - 🎉 - 🤘
🔥 - ⚠️ - 🏁 - 🐰 - 🎉 - 🤘
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
⚠️ Letzte Chance: -20% auf fast alles gilt nur noch heute!
Email from
EMP
🔥 Schmelzende Preise: Bis zu -50% in den SUMMER DEALS! 🌡️
Email from
EMP
Rock deinen Grill! 🍻
Email from
EMP
Harry Potter Fans aufgepasst! Hedwig hat 15% Rabatt auf fast alles im Gepäck!* 🦉 👉 emp.me/1CdpCode: EMPFANS15Exklusiv für euch haben wir diesen mega Deal ausgehandelt! Aufgepasst: Er funktioniert nur, wenn ihr auf den Link klickt, nicht, wenn ihr anderweitig auf unseren Shop zugreift! Der Mindestbestellwert ist nur 19,99€!Wer ist dabei?So long, Dana*Nur online und über den Link in diesem Post. Bücher, Medien, Tickets, Rammstein, Böhse Onkelz, Broilers, Die Toten Hosen, Feine Sahne Fischfilet, LEGO®, Gutscheine & Artikel, die einen Spendenbeitrag beinhalten, sind von der Aktion ausgeschlossen. Nur solange der Vorrat reicht oder bis zum 31. August.
Feed Ad from
EMP
Wir lassen Disney Herzen höher schlagen! 💖 Sichert euch jetzt 15% Rabatt auf fast alles!* 👉 emp.me/1CdoCode: EMPFANS15Exklusiv für euch haben wir diesen mega Deal ausgehandelt! Aufgepasst: Er funktioniert nur, wenn ihr auf den Link klickt, nicht, wenn ihr anderweitig auf unseren Shop zugreift! Der Mindestbestellwert ist nur 19,99€!Wer ist dabei?So long, Dana*Nur online und über den Link in diesem Post. Bücher, Medien, Tickets, Rammstein, Böhse Onkelz, Broilers, Die Toten Hosen, Feine Sahne Fischfilet, LEGO®, Gutscheine & Artikel, die einen Spendenbeitrag beinhalten, sind von der Aktion ausgeschlossen. Nur solange der Vorrat reicht oder bis zum 31. August.
Feed Ad from
EMP
Feed Ad from
EMP
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
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We monitor your competitors emails & sms, and organize them for you.
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Being a retailer now presents several advantages, but also numerous challenges, especially when it comes to cracking the DTC code. The main advantage is being able to present today's customers with a wider choice of products and brands. While the main challenge they face are the increasing pressures to keep up with the fast-paced trends and fickle nature of modern consumers. In this game of "keep up or lose", it is up to retailers to maintain competitiveness. We have reviewed a dozen French retailers to explore their top marketing strategies.
Underwear is an interesting market as it evolved a lot during these recent years! It has been sold with fashion arguments and benefits, but also style, and functionality. In order for DTC brands to remain competitive in this growing market, it’s important to understand what’s happening now and how to improve your strategies. Being able to adapt to trends is a great way to effectively reach and engage your target audience.
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Many alcohol and wine industries are having difficulty in the midst of competition. With the key points we share below, we aim to help combat these challenges.
