Equator Coffees
Marketing Strategy Breakdown

Logo of
Equator Coffees
An overview of
Equator Coffees
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Beverage
ecommerce industry.

Equator Coffees
Ecommerce Marketing Strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Equator Coffees ecommerce marketing strategy - and from other brands from the Beverage industry.

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 43 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 23.91% of their emails - the main ones they use are 🚨 🌼 📣 💥 🌸 🔥.

We display here a overview of Equator Coffees email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Raise a mug to the mother figure in your life❤️' and 'Introducing our latest chef collaboration with icons Susan Feniger and Mary Sue Milliken'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 63 on https://www.equatorcoffees.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Equator Coffees
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
43.0
characters

What about

Equator Coffees

then?

With their average of

43

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2518.64
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Equator Coffees

 gets a score of

-1.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Back - You - re - going - Support - Cold

Emoji use in subject lines

23.91
% of subject lines have emojis

Most popular emojis

🚨 - 🌼 - 📣 - 💥 - 🌸 - 🔥

🚨 - 🌼 - 📣 - 💥 - 🌸 - 🔥

Fun emoji take, right? What does that mean for their digital marketing strategy? Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Equator Coffees

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Featured Email Marketing Assets from

Equator Coffees

Raise a mug to the mother figure in your life❤️

Raise a mug to the mother figure in your life❤️

Email from

Equator Coffees

Introducing our latest chef collaboration with icons Susan Feniger and Mary Sue Milliken

Introducing our latest chef collaboration with icons Susan Feniger and Mary Sue Milliken

Email from

Equator Coffees

Memorial Day Sale: 20% off coffee + free shipping over $50

Memorial Day Sale: 20% off coffee + free shipping over $50

Email from

Equator Coffees

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Featured Ads and Paid Media Examples from

Equator Coffees

Equator Coffees
Equator Coffees

Feed Ad from

Equator Coffees

Equator Coffees
Equator Coffees

Feed Ad from

Equator Coffees

Equator Coffees
Equator Coffees

Feed Ad from

Equator Coffees

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.equatorcoffees.com/

Domain Rating

63
This is the overall metric that matters most, as it sets
Equator Coffees
domain SEO authority.

It shows the power of
Equator Coffees
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.equatorcoffees.com/
, as their domain authority is
63
, their score can be considered under average.

Here, for
https://www.equatorcoffees.com/
, as their domain authority is
63
, their score can be considered average.

Here, for
https://www.equatorcoffees.com/
, as their domain authority is
63
, their score can be considered pretty good! 🙌

Here, for
https://www.equatorcoffees.com/
, as their domain authority is
63
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

11534
One of the most important metrics for
Equator Coffees
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3857
) and their Domain Rating.

Total Keywords

3857
Why does this matter for
Equator Coffees
SEO strategy? 

This is the total number of keywords where 
Equator Coffees
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1738
The total number of domain who have a link to  
Equator Coffees
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

145910
What's a backlink? A link from another domain that redirect to  
Equator Coffees
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

145828

Backlinks NoFollow

85154

Backlinks Redirect

82

Backlinks Images

60365

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Customer Privacy Banner

Customer Privacy Banner

Tracking consent banner for EU customers

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Easy Redirects by ESC

Easy Redirects by ESC

Bulk 301 Redirects & 404 Error Management for Shopify by Eastside Co.

shop

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EcoCart

EcoCart

Make orders carbon neutral for Shopify.

shop

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GDPR CCPA iSenseLabs

GDPR CCPA iSenseLabs

Preferences popup in order to be fully compliant. GDPR Backup.

shop

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Searchanise

Searchanise

eCommerce search system.

widgets

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Searchanise for Shopify

Searchanise for Shopify

Smart & Instant Search for Shopify.

shop

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Section Feed by Maestrooo

Section Feed by Maestrooo

Showcase your Instagram feed on Shopify.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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