Olipop

Marketing Strategy Breakdown

You're looking for Email Ecommerce Marketing data for Olipop? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Olipop team!

Health experts, consumers, and researchers agree that certain aspects of soda can be harmful. The main concern is high sugar content, which can lead to obesity, diabetes, and heart disease. Sodas also contain artificial colors and preservatives, which may carry health risks due to certain chemicals they include.

Highlight the health benefits of your soda drinks

Offering sodas with healthy ingredients and minimal artificial additives can help your brand stand out. Olipop highlights the health benefits of their drinks in ads, often focusing on these two points:

• High fiber.
• Less sugar.

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Be creative and Create emotional connections with your flavors

After highlighting the health benefits that set Olipop apart (high fiber and less sugar), they build an emotional connection between their flavors and their audience. 

Along with this practice, they often incentivize purchases by offering 20% off the first order.

Here are some examples from their ads:

• For Cream Soda flavor : "Even better than a dessert"
• For Classic Root Beer flavor : "Pure nostalgiahhhhhhh in every can"
• For Vintage Cola flavor : "Old fashioned taste” and “New fashioned ingredients"

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• For Strawberry Vanilla flavor : “and tastes like childhood.”.

Vary your email strategies to boost open rates

Olipop uses effective practices in their email marketing to increase open rates.

Here are key points based on their subject lines:

1. Seasonal Themes: To connect the readers with current events and seasons :

• “A spooky good deal 👻🎃”
• “Fall vibes, crisp sips 🍎🥤”
• “Halloween in the CAN! 🎃👯‍♀️”
• “Parent’s Halloween Survival Guide 🎃👻”

These subject lines tap into seasonal excitement and make the emails timely and relevant.

2. Urgency and Excitement: To create a sense of urgency and motivate readers to open the emails and act quickly :

• “Unleash the Rush ⛰️”
• “WAKE UP⚡️"

3. Engagement with Olipop news or new products: 

• “Exciting News from Olipop”
• “New. New. New. New. New.” : Here for instance, the repetition of the word “New” in this subject line, is used to draw attention and sparks curiosity about what is new.

4. Playful Language: They use phrases to add a fun element and this makes the brand feel approachable and relatable.

• “Peach mode: Activated! ☁️✨🍑”
• “She’s baaacccckkkk 🍑 “

5. Flavor Highlights: By mentioning specific flavors, such as in “ And the flavor of the month is…. 👀 “, they keep customers informed and engaged with their product lineup.

Showcase partnerships with top athletes

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Olipop aims to change how people view soda drinks by highlighting their health benefits. They often share partnerships with athletes to support this message. 

This strategy helps them stand out since soda is typically seen as unhealthy. It builds trust in their products.

Here are two emails that showcase partnerships with athletes:

• NBA star Cameron Brink
• NASCAR star John Hunter Nemechek

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 90.63% of their emails - the main ones they use are 🥤  ✨  👀  🍊  👋  🍓.

On Panoramata, we gather and analyze the entire Olipop email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Blink and you might miss it 👀' and 'Saying goodbye to traditional soda like 👋'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://drinkolipop.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.