essie

Marketing Strategy Breakdown

Logo of
essie
An overview of
essie
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

essie

- Ecommerce marketing strategy

You can access here some of the data we collect on essie ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

We display here a overview of essie email marketing strategy - along with other brands from the Personal Care industry.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

essie

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
characters

What about

essie

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

essie

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Emoji use in subject lines

0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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essie

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Featured Email Marketing Assets from

essie

Email from

essie

Email from

essie

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essie

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Featured Ads and Paid Media Examples from

essie

essie
essie

Feed Ad from

essie

essie
essie

Feed Ad from

essie

essie
essie

Feed Ad from

essie

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.essie.com/

Domain Rating

This is the overall metric that matters most, as it sets
essie
domain SEO authority.

It shows the power of
essie
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.essie.com/
, as their domain authority is
, their score can be considered under average.

Here, for
https://www.essie.com/
, as their domain authority is
, their score can be considered average.

Here, for
https://www.essie.com/
, as their domain authority is
, their score can be considered pretty good! 🙌

Here, for
https://www.essie.com/
, as their domain authority is
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

77615
One of the most important metrics for
essie
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
114
) and their Domain Rating.

Total Keywords

114
Why does this matter for
essie
SEO strategy? 

This is the total number of keywords where 
essie
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

69011
The total number of domain who have a link to  
essie
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

19
What's a backlink? A link from another domain that redirect to  
essie
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

273105

Backlinks NoFollow

272914

Backlinks Redirect

18415

Backlinks Images

179

Backlinks Frame

18431

Backlinks Form

8

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Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Bazaarvoice

Bazaarvoice

Combination of technology and personalized services that help brands build online communities that drive business goals.

analytics

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

More details →
Olapic

Olapic

Olapic is a Visual Commerce platform that tells your brand's story with curated customer photos & videos.

widgets

More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

More details →
Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

More details →
The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

More details →
Walmart

Walmart

Walmart affiliate network.

ads

More details →
Yieldify

Yieldify

Shop cart abandonment and lead generation service.

analytics

More details →
YouTube

YouTube

Embedded videos from YouTube.

media

More details →

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essie

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Ads Libraries x Email Marketing x Pinterest
, all in one"
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"Just filled my todo with
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
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on competitors"
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More brands you could track today on Panoramata

Haeckels

Personal Care

More details →

LXMI

Personal Care

More details →

Selfmade

Personal Care

More details →

Maybelline

Personal Care

More details →

Mixa - French

Personal Care

More details →

Sugardoh

Personal Care

More details →

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Related Industries

Nails

brands overview

Nail products are used to color the nails, protect them against damage, soften and condition cuticles, and supplement the nails. They include nail polish and enamels and nail polish and enamel removers.

Nails
brands →

Personal Care

brands overview

Personal Care
brands →

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