There’s a lot to learn from Export Leftovers ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Export Leftovers improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 69.06% of their emails - the main ones they use are 💥 🔥 👟 🚀 💰 👖.

We display here a overview of Export Leftovers email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Hurry Get TOMS Shoes for just Rs.399 now!!! 💥💥💥' and 'Chinos & Denim Jeans 👖👖 from Rs.322'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 47 on https://exportleftovers.com. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.