There’s a lot to learn from Export Leftovers ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Export Leftovers improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 69.06% of their emails - the main ones they use are 💥 🔥 👟 🚀 💰 👖.
We display here a overview of Export Leftovers email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Hurry Get TOMS Shoes for just Rs.399 now!!! 💥💥💥' and 'Chinos & Denim Jeans 👖👖 from Rs.322'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 47 on https://exportleftovers.com. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Export Leftovers
then?
With their average of
40
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Export Leftovers
gets a score of
2.8
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
almost - sold - out - Check - Unisex - out?
Emoji use in subject lines
Most popular emojis
💥 - 🔥 - 👟 - 🚀 - 💰 - 👖
💥 - 🔥 - 👟 - 🚀 - 💰 - 👖
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Hurry Get TOMS Shoes for just Rs.399 now!!! 💥💥💥
Email from
Export Leftovers
Chinos & Denim Jeans 👖👖 from Rs.322
Email from
Export Leftovers
Get Sports Activewear 🏀 🏈 ⚾️ ⚽️ from Rs.399
Email from
Export Leftovers
Feed Ad from
Export Leftovers
Feed Ad from
Export Leftovers
Feed Ad from
Export Leftovers
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
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Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
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No doubt Black Friday is one of the biggest sales for most brands. It is often the busiest shopping day of the year because it kicks off the holiday season. Retailers typically offer huge discounts on a ton of products.We have identified the top 3 most active brands during Black Friday of 2021 based on promotional emails they sent to subscribers.
Being a retailer now presents several advantages, but also numerous challenges, especially when it comes to cracking the DTC code. The main advantage is being able to present today's customers with a wider choice of products and brands. While the main challenge they face are the increasing pressures to keep up with the fast-paced trends and fickle nature of modern consumers. In this game of "keep up or lose", it is up to retailers to maintain competitiveness. We have reviewed a dozen French retailers to explore their top marketing strategies.
We wish you the best of luck the eCommerce world has to offer. Along with our good wishes, we are sharing with you this thoughtful list of the latest tactics to promote your Black Friday deals and boost your sales this holiday season. Read on for some really good examples from the Fashion industry brands. Stay tuned for the Personal Care, Home, and other industries in the coming blogs.
