There’s a lot to learn from Export Leftovers ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Export Leftovers improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 69.06% of their emails - the main ones they use are 💥 🔥 👟 🚀 💰 👖.
We display here a overview of Export Leftovers email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Hurry Get TOMS Shoes for just Rs.399 now!!! 💥💥💥' and 'Chinos & Denim Jeans 👖👖 from Rs.322'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 47 on https://exportleftovers.com. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Export Leftovers
then?
With their average of
40
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Export Leftovers
gets a score of
2.8
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
almost - sold - out - Check - Unisex - out?
Emoji use in subject lines
Most popular emojis
💥 - 🔥 - 👟 - 🚀 - 💰 - 👖
💥 - 🔥 - 👟 - 🚀 - 💰 - 👖
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Hurry Get TOMS Shoes for just Rs.399 now!!! 💥💥💥
Email from
Export Leftovers
Chinos & Denim Jeans 👖👖 from Rs.322
Email from
Export Leftovers
Get Sports Activewear 🏀 🏈 ⚾️ ⚽️ from Rs.399
Email from
Export Leftovers
Feed Ad from
Export Leftovers
Feed Ad from
Export Leftovers
Feed Ad from
Export Leftovers
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Zendesk Embeddables
Embeddables seamlessly integrate Zendesk functionality into any native environment.
widgets
More details →
Yotpo
A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.
widgets
More details →Twitter Analytics
A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.
analytics
More details →Twitter Platform
The page embeds the Twitter platform in one method or another.
javascript
More details →
Twitter Ads
Twitter advertising includes conversion tracking and re-marketing tools.
ads
More details →
TikTok Conversion Tracking Pixel
TikTok advertising conversion tracking pixel.
analytics
More details →
Tapad
Allows advertisers to engage the same consumer with consistent ads across multiple platforms.
ads
More details →Snap Pixel for Shopify
Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.
shop
More details →
Shogun
Build custom pages with a drag and drop visual editor and use tools to boost store performance.
shop
More details →Snap Pixel
With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.
ads
More details →
SkimLinks
A content-to-commerce platform for publishers to attempt to monetize their content through automatic affiliation of product links, and sharing the resulting shopping-intent data with marketers.
ads
More details →Shopify Plus
Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.
shop
More details →
Shopify Custom Theme
This site is using a custom Shopify Theme and not one from the Shopify Theme template library.
shop
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
How would you like to get your first 1000+ paying customers quickly and cost-effectively?
Learn what a competitive assessment entails and how you can execute this for your business in a few easy steps with this guide.
.jpg)
Perfume advertisements don’t just sell an aroma. They also sell a feeling, an experience, and a fantasy. Hence, crafting memorable perfume ads is one of the best ways to reach your potential customers. In this article, we will cover some of the best practices we’ve seen lately from popular fragrance brands.
