Faithfull the Brand
Marketing Strategy Breakdown

Logo of
Faithfull the Brand
An overview of
Faithfull the Brand
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Faithfull the Brand
Ecommerce Marketing Strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Faithfull the Brand, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Faithfull the Brand team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Faithfull the Brand email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'The Colour Of The Sun' and 'Vacation Essentials'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://faithfullthebrand.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Faithfull the Brand
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
26.0
characters

What about

Faithfull the Brand

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2442.15
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Faithfull the Brand

 gets a score of

-3.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Your - Purchase - | - FAITHFULL - The - behind...

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Featured Email Marketing Assets from

Faithfull the Brand

The Colour Of The Sun

The Colour Of The Sun

Email from

Faithfull the Brand

Vacation Essentials

Vacation Essentials

Email from

Faithfull the Brand

Introducing La Fortuna Floral

Introducing La Fortuna Floral

Email from

Faithfull the Brand

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Featured Ads and Paid Media Examples from

Faithfull the Brand

Faithfull the Brand
Faithfull the Brand

Our latest collection 'Mirage' has just landed. Online now au.faithfullthebrand.com

Feed Ad from

Faithfull the Brand

Faithfull the Brand
Faithfull the Brand

Explore new arrivals from our latest collection 'Mirage', an ode to the sun basking jet setters of the 1960s. Online now au.faithfullthebrand.com

Feed Ad from

Faithfull the Brand

Faithfull the Brand
Faithfull the Brand

Explore new season dresses from our latest collection 'Mirage'. Online now au.faithfullthebrand.com

Feed Ad from

Faithfull the Brand

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://faithfullthebrand.com/

Domain Rating

50
This is the overall metric that matters most, as it sets
Faithfull the Brand
domain SEO authority.

It shows the power of
Faithfull the Brand
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://faithfullthebrand.com/
, as their domain authority is
50
, their score can be considered under average.

Here, for
https://faithfullthebrand.com/
, as their domain authority is
50
, their score can be considered average.

Here, for
https://faithfullthebrand.com/
, as their domain authority is
50
, their score can be considered pretty good! 🙌

Here, for
https://faithfullthebrand.com/
, as their domain authority is
50
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

63088
One of the most important metrics for
Faithfull the Brand
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
7495
) and their Domain Rating.

Total Keywords

7495
Why does this matter for
Faithfull the Brand
SEO strategy? 

This is the total number of keywords where 
Faithfull the Brand
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1323
The total number of domain who have a link to  
Faithfull the Brand
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

13639
What's a backlink? A link from another domain that redirect to  
Faithfull the Brand
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

13307

Backlinks NoFollow

2493

Backlinks Redirect

24

Backlinks Images

1222

Backlinks Frame

0

Backlinks Form

308

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Softwares and Marketing eCommerce Stack

accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Boost Commerce

Boost Commerce

Provides product filter and smart site search for online stores.

widgets

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Cross Sell for Shopify

Cross Sell for Shopify

Cross-Sell allows you to hand pick the related items that you would like to show alongside each product in your store. By Keeping Shop Ltd.

shop

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Elfsight

Elfsight

Social website widget provider.

widgets

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Drip

Drip

Drip is an ecommerce CRM that is built to help online brands by using on-site consumer behavior data to deliver personalized and scalable marketing journeys.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Foursixty

Foursixty

Makes an Instagram feed into an eCommerce store.

widgets

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

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analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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