You're looking for Email Ecommerce Marketing data for Fenty Beauty? You're in the right place!
Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, just average since it's -0,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Fenty Beauty improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 19.92% of their emails - the main ones they use are 🔥 💋 👀 💯 ✨ 💦.
We display here a overview of Fenty Beauty email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'You deserve a quick refresh boo!' and 'Up to 50% off select items'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 76 on https://www.fentybeauty.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Here's an overview of the main best practices of Fenty Beauty:
Average subject length
What about
Fenty Beauty
then?
With their average of
39
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Fenty Beauty
gets a score of
-0.7
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
any - $60+ - purchase - You - Don - time
Emoji use in subject lines
Most popular emojis
🔥 - 💋 - 👀 - 💯 - ✨ - 💦
🔥 - 💋 - 👀 - 💯 - ✨ - 💦
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
You deserve a quick refresh boo!
Email from
Fenty Beauty
Up to 50% off select items
Email from
Fenty Beauty
Y'all been keepin' up with the NEW?!
Email from
Fenty Beauty
Brighten, target pores, reduce the appearance of dark spots, AND hydrate + protect skin with this clinically proven 3-step system! ✨ #FENTYSKINSTARTRS
Feed Ad from
Fenty Beauty
JUST IN + JUICY 💦 #CherryTreat Conditioning + Strengthening Lip Oil. Cherry Treat your lips to a stronger moisture barrier! 👄🍒
Feed Ad from
Fenty Beauty
NEW lip oil infused with our triple cherry complex is Rihanna's secret weapon for supple, smooth, moisturized lips in just 1 week!
Feed Ad from
Fenty Beauty
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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If you’re a Rihanna fan, you might have also heard of her beauty brand - Fenty Beauty. This makeup and skincare line is popular for its broad inclusivity across all skin tones.Inside Panoramata, you’ll discover a whole lot of perspective when it comes to brands’ marketing strategies. One of these is email marketing. Now let’s dive into Fenty Beauty’s very own approach to communicating their products, new releases, promotions, and their brand in general.
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