Finsbury
Marketing Strategy Breakdown

Logo of
Finsbury
An overview of
Finsbury
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Splio
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Finsbury
Ecommerce Marketing Strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Finsbury ecommerce marketing strategy - and from other brands from the Fashion industry.

Their ecommerce email marketing strategy seems to be ok, regarding some of the datapoints we collected (we display some here, but not all of them). On average for every brand within the platform, we gather an Email Performance Score. For instance, regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 41 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Splio .

On Panoramata, we gather and analyze the entire Finsbury email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were '[Finsbury Shoes] Votre compte a été créé : Bienvenue !' and '25% de remise pour le Black Friday !'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 41 on https://www.finsbury-shoes.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

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Email Marketing

Social Advertising

Finsbury
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
41.0
characters

What about

Finsbury

then?

With their average of

41

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

305.94
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Finsbury

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Splio

Most common words

a - été - créé - : - 25% - le

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Finsbury

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Featured Email Marketing Assets from

Finsbury

[Finsbury Shoes] Votre compte a été créé : Bienvenue !

[Finsbury Shoes] Votre compte a été créé : Bienvenue !

Email from

Finsbury

25% de remise pour le Black Friday !

25% de remise pour le Black Friday !

Email from

Finsbury

Email from

Finsbury

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Featured Ads and Paid Media Examples from

Finsbury

Finsbury
Finsbury

Feed Ad from

Finsbury

Finsbury
Finsbury

Feed Ad from

Finsbury

Finsbury
Finsbury

Feed Ad from

Finsbury

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.finsbury-shoes.com/

Domain Rating

41
This is the overall metric that matters most, as it sets
Finsbury
domain SEO authority.

It shows the power of
Finsbury
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.finsbury-shoes.com/
, as their domain authority is
41
, their score can be considered under average.

Here, for
https://www.finsbury-shoes.com/
, as their domain authority is
41
, their score can be considered average.

Here, for
https://www.finsbury-shoes.com/
, as their domain authority is
41
, their score can be considered pretty good! 🙌

Here, for
https://www.finsbury-shoes.com/
, as their domain authority is
41
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

78772
One of the most important metrics for
Finsbury
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
16682
) and their Domain Rating.

Total Keywords

16682
Why does this matter for
Finsbury
SEO strategy? 

This is the total number of keywords where 
Finsbury
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

66
The total number of domain who have a link to  
Finsbury
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

15804
What's a backlink? A link from another domain that redirect to  
Finsbury
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

15747

Backlinks NoFollow

927

Backlinks Redirect

57

Backlinks Images

10893

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Behavioural targeting for e-commerce customers.

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Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

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Google Conversion Tracking

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This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

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Google Universal Analytics

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The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

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Google Tag Manager

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Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

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Nosto

Nosto

Nosto enables online retailers to deliver their customers a personalized shopping experience.

analytics

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Related Industries

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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