Solid & Striped
Marketing Strategy Breakdown

Logo of
Solid & Striped

Timeless swimwear, apparel, and accessories for women and men. A collection for everything under the sun.

An overview of
Solid & Striped
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Solid & Striped
Ecommerce Marketing Strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Solid & Striped, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, just average since it's -0,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 24 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Solid & Striped team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 0.83% of their emails - the main ones they use are 🎁.

On Panoramata, we gather and analyze the entire Solid & Striped email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were '25% OFF SITEWIDE CONTINUES' and 'BESTSELLERS ON SALE'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 53 on https://www.solidandstriped.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Solid & Striped
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
24.0
characters

What about

Solid & Striped

then?

With their average of

24

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2659.53
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Solid & Striped

 gets a score of

-0.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

22 - COMING - SOON - 40% - LONG - SUNKISSED

Emoji use in subject lines

0.83
% of subject lines have emojis

Most popular emojis

🎁

🎁

What does it say about their email marketing strategy - especially on their subject lines? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Solid & Striped

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Featured Email Marketing Assets from

Solid & Striped

25% OFF SITEWIDE CONTINUES

25% OFF SITEWIDE CONTINUES

Email from

Solid & Striped

BESTSELLERS ON SALE

BESTSELLERS ON SALE

Email from

Solid & Striped

THE BRIGHTER THE BETTER

THE BRIGHTER THE BETTER

Email from

Solid & Striped

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Featured Ads and Paid Media Examples from

Solid & Striped

Solid & Striped
Solid & Striped

Feed Ad from

Solid & Striped

Solid & Striped
Solid & Striped

Feed Ad from

Solid & Striped

Solid & Striped
Solid & Striped

Feed Ad from

Solid & Striped

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.solidandstriped.com/

Domain Rating

53
This is the overall metric that matters most, as it sets
Solid & Striped
domain SEO authority.

It shows the power of
Solid & Striped
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.solidandstriped.com/
, as their domain authority is
53
, their score can be considered under average.

Here, for
https://www.solidandstriped.com/
, as their domain authority is
53
, their score can be considered average.

Here, for
https://www.solidandstriped.com/
, as their domain authority is
53
, their score can be considered pretty good! 🙌

Here, for
https://www.solidandstriped.com/
, as their domain authority is
53
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

20158
One of the most important metrics for
Solid & Striped
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
5985
) and their Domain Rating.

Total Keywords

5985
Why does this matter for
Solid & Striped
SEO strategy? 

This is the total number of keywords where 
Solid & Striped
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1455
The total number of domain who have a link to  
Solid & Striped
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

30208
What's a backlink? A link from another domain that redirect to  
Solid & Striped
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

29955

Backlinks NoFollow

3785

Backlinks Redirect

38

Backlinks Images

2663

Backlinks Frame

2

Backlinks Form

163

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We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

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Track and save the ads published by your competitors, with full history access.

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We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

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Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

More details →
Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Foursixty

Foursixty

Makes an Instagram feed into an eCommerce store.

widgets

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
HulkApps Volume Discount

HulkApps Volume Discount

Volumne discount plugin for Shopify.

shop

More details →
HulkApps Infinite Product Options

HulkApps Infinite Product Options

Unlimited Custom Options for Products .

shop

More details →
Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

More details →
Instant Search Plus

Instant Search Plus

Search system for eCommerce sites by Fast Simon.

widgets

More details →
Klarna Checkout

Klarna Checkout

Klarna Checkout is a iframe checkout with localized and personalized payment methods.

payment

More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

More details →
Searchanise

Searchanise

eCommerce search system.

widgets

More details →
Searchanise for Shopify

Searchanise for Shopify

Smart & Instant Search for Shopify.

shop

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →

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"Incredible benchmarks"
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, all in one"
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, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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on competitors"
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on competitors"
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"
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Related Industries

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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