Firebelly Tea
Marketing Strategy Breakdown

Logo of
Firebelly Tea
An overview of
Firebelly Tea
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Beverage
ecommerce industry.

Firebelly Tea
Ecommerce Marketing Strategy

There’s a lot to learn from Firebelly Tea ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -5,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Firebelly Tea team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are ⭐ ☕ 🌍.

On Panoramata, we gather and analyze the entire Firebelly Tea email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'We're making Mother's Day easy' and 'Meet your summer loves'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 27 on https://www.firebellytea.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Firebelly Tea
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
28.0
characters

What about

Firebelly Tea

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2320.11
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-5.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Firebelly Tea

 gets a score of

-5.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Earth - tea - packaging - A - We - first

Emoji use in subject lines

50.0
% of subject lines have emojis

Most popular emojis

⭐ - ☕ - 🌍

⭐ - ☕ - 🌍

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Firebelly Tea

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Featured Email Marketing Assets from

Firebelly Tea

We're making Mother's Day easy

We're making Mother's Day easy

Email from

Firebelly Tea

Meet your summer loves

Meet your summer loves

Email from

Firebelly Tea

☕ A Caffeine Hit Without The Jitters

☕ A Caffeine Hit Without The Jitters

Email from

Firebelly Tea

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Featured Ads and Paid Media Examples from

Firebelly Tea

Firebelly Tea
Firebelly Tea

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Feed Ad from

Firebelly Tea

Firebelly Tea
Firebelly Tea

There's a reason tea is the #2 most consumed beverage next to water. What are you waiting for? Shop now and take 10% off with code TEATIME

Feed Ad from

Firebelly Tea

Firebelly Tea
Firebelly Tea

Shop The Travel Mug

Shop The Travel Mug

Feed Ad from

Firebelly Tea

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.firebellytea.com/

Domain Rating

27
This is the overall metric that matters most, as it sets
Firebelly Tea
domain SEO authority.

It shows the power of
Firebelly Tea
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.firebellytea.com/
, as their domain authority is
27
, their score can be considered under average.

Here, for
https://www.firebellytea.com/
, as their domain authority is
27
, their score can be considered average.

Here, for
https://www.firebellytea.com/
, as their domain authority is
27
, their score can be considered pretty good! 🙌

Here, for
https://www.firebellytea.com/
, as their domain authority is
27
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

244
One of the most important metrics for
Firebelly Tea
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
390
) and their Domain Rating.

Total Keywords

390
Why does this matter for
Firebelly Tea
SEO strategy? 

This is the total number of keywords where 
Firebelly Tea
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

180
The total number of domain who have a link to  
Firebelly Tea
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Firebelly Tea
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Tea

brands overview

In the tea industry, black tea is the most popular type of tea, accounting for approximately 60% of all tea sales. Green tea is the second most popular type of tea, accounting for approximately 20% of all tea sales. Herbal tea is the third most popular type of tea, accounting for approximately 15% of all tea sales. White tea is the fourth most popular type of tea, accounting for approximately 5% of all tea sales. 

Tea
brands →

Beverage

brands overview

Beverage
brands →

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