Flowerbx
Marketing Strategy Breakdown

Logo of
Flowerbx
An overview of
Flowerbx
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Ometria
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Lifestyle
ecommerce industry.

Flowerbx
Ecommerce Marketing Strategy

There’s a lot to learn from Flowerbx ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,4 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 41 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Ometria .

On Panoramata, we gather and analyze the entire Flowerbx email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'This Chelsea Flower Show enjoy a little FLOWERBX inspiration.' and 'This Bank Holiday Dine Like A Royal.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://www.flowerbx.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Flowerbx
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
41.0
characters

What about

Flowerbx

then?

With their average of

41

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

7136.55
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Flowerbx

 gets a score of

-1.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Ometria

Most common words

Aroma-therapy - MAKE - HOLIDAY - FLOWERBX - crown - COLLECTION

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Flowerbx

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Featured Email Marketing Assets from

Flowerbx

This Chelsea Flower Show enjoy a little FLOWERBX inspiration.

This Chelsea Flower Show enjoy a little FLOWERBX inspiration.

Email from

Flowerbx

This Bank Holiday Dine Like A Royal.

This Bank Holiday Dine Like A Royal.

Email from

Flowerbx

Subscribe To Flowers That Spark Pure Joy.

Subscribe To Flowers That Spark Pure Joy.

Email from

Flowerbx

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Featured Ads and Paid Media Examples from

Flowerbx

Flowerbx
Flowerbx

Feed Ad from

Flowerbx

Flowerbx
Flowerbx

Feed Ad from

Flowerbx

Flowerbx
Flowerbx

Feed Ad from

Flowerbx

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.flowerbx.com/

Domain Rating

48
This is the overall metric that matters most, as it sets
Flowerbx
domain SEO authority.

It shows the power of
Flowerbx
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.flowerbx.com/
, as their domain authority is
48
, their score can be considered under average.

Here, for
https://www.flowerbx.com/
, as their domain authority is
48
, their score can be considered average.

Here, for
https://www.flowerbx.com/
, as their domain authority is
48
, their score can be considered pretty good! 🙌

Here, for
https://www.flowerbx.com/
, as their domain authority is
48
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

18532
One of the most important metrics for
Flowerbx
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
17325
) and their Domain Rating.

Total Keywords

17325
Why does this matter for
Flowerbx
SEO strategy? 

This is the total number of keywords where 
Flowerbx
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

784
The total number of domain who have a link to  
Flowerbx
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

25438
What's a backlink? A link from another domain that redirect to  
Flowerbx
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

24976

Backlinks NoFollow

4294

Backlinks Redirect

21

Backlinks Images

1276

Backlinks Frame

0

Backlinks Form

250

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Email flows & sequences breakdown

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We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

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Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

More details →
Magento 2

Magento 2

Magento ecommerce solution version 2 rewrite.

shop

More details →
Magento

Magento

Hosted and self hosted eCommerce CMS system. Owned by Adobe.

shop

More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

More details →
Ometria

Ometria

Ecommerce analytics tool that organises and analyses your ecommerce data.

analytics

More details →

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