Ford
Marketing Strategy Breakdown

Logo of
Ford
An overview of
Ford
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Adobe campaign
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Technology
ecommerce industry.

Ford
Ecommerce Marketing Strategy

Interested to gather some elements regarding Ford ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 41 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Adobe campaign .

We display here a overview of Ford email marketing strategy - along with other brands from the Technology industry. Amongst their last emails sent, two of them were 'Please verify your email subscription' and 'Last chance to verify your email subscription'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 89 on https://www.ford.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Recent marketing updates

Email Marketing

Social Advertising

Ford
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
41.0
characters

What about

Ford

then?

With their average of

41

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

70.46
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Ford

 gets a score of

-1.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Adobe campaign

Most common words

to - verify - your - email - Last - subscription

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Ford

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Featured Email Marketing Assets from

Ford

Please verify your email subscription

Please verify your email subscription

Email from

Ford

Last chance to verify your email subscription

Last chance to verify your email subscription

Email from

Ford

Please verify your email subscription

Please verify your email subscription

Email from

Ford

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Featured Ads and Paid Media Examples from

Ford

Ford
Ford

Now our owners can skip an errand. We'll come to you and return your vehicle after it's serviced. And for FordPass® Rewards members, the round trip's on us.*

Feed Ad from

Ford

Ford
Ford

Behind the Scenes at The Maverick™ Theater

Behind the Scenes at The Maverick™ Theater

Feed Ad from

Ford

Ford
Ford

Feed Ad from

Ford

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.ford.com/

Domain Rating

89
This is the overall metric that matters most, as it sets
Ford
domain SEO authority.

It shows the power of
Ford
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.ford.com/
, as their domain authority is
89
, their score can be considered under average.

Here, for
https://www.ford.com/
, as their domain authority is
89
, their score can be considered average.

Here, for
https://www.ford.com/
, as their domain authority is
89
, their score can be considered pretty good! 🙌

Here, for
https://www.ford.com/
, as their domain authority is
89
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

10786167
One of the most important metrics for
Ford
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
651305
) and their Domain Rating.

Total Keywords

651305
Why does this matter for
Ford
SEO strategy? 

This is the total number of keywords where 
Ford
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

67382
The total number of domain who have a link to  
Ford
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

34424412
What's a backlink? A link from another domain that redirect to  
Ford
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

34414194

Backlinks NoFollow

1448369

Backlinks Redirect

4748

Backlinks Images

2031208

Backlinks Frame

4762

Backlinks Form

64

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Industry-specific Benchmarks

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Softwares and Marketing eCommerce Stack

Bing Universal Event Tracking

Bing Universal Event Tracking

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analytics

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Content Square

Content Square

Contentsquare provides digital experience insights platform that tries to help businesses understand how and why users are interacting with their app, mobile and web sites.

analytics

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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Mouseflow

Mouseflow

Mouseflow records videos of your site visitors and generates heatmaps highlighting areas users are clicking, scrolling and ignoring.

analytics

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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Rubicon Project

Rubicon Project

Advertising optimization service.

ads

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

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Twitter Platform

Twitter Platform

The page embeds the Twitter platform in one method or another.

javascript

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Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

analytics

More details →
Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

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Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

ads

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YouTube

YouTube

Embedded videos from YouTube.

media

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, all in one"
"It's been a lifesaver"
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