Goodles
Marketing Strategy Breakdown

Logo of
Goodles
An overview of
Goodles
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Food
ecommerce industry.

Goodles
Ecommerce Marketing Strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Goodles ecommerce marketing strategy - and from other brands from the Food industry.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Goodles team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 25.0% of their emails - the main ones they use are 👀 🍷 🧀.

On Panoramata, we gather and analyze the entire Goodles email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'It's wine and dine season! 🧀🍷' and 'Gooder vibes inside 👀'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 41 on https://goodles.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Goodles
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
27.0
characters

What about

Goodles

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2063.81
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Goodles

 gets a score of

-1.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

taste - bad - right? - These - Because - switch?

Emoji use in subject lines

25.0
% of subject lines have emojis

Most popular emojis

👀 - 🍷 - 🧀

👀 - 🍷 - 🧀

What does it say about their email marketing strategy - especially on their subject lines? They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Goodles

with Panoramata

Featured Email Marketing Assets from

Goodles

It's wine and dine season! 🧀🍷

It's wine and dine season! 🧀🍷

Email from

Goodles

Gooder vibes inside 👀

Gooder vibes inside 👀

Email from

Goodles

ATTN: Mac and Cheese Lovers

ATTN: Mac and Cheese Lovers

Email from

Goodles

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Goodles

Goodles
Goodles

🚀 Just Launched: VEGAN IS BELIEVIN', a plant-based mac and cheese that actually tastes good! 12g protein, 7g fiber, 21 nutrients, and all the YUM!

20% Use Code: GOODER20

20% Use Code: GOODER20

Feed Ad from

Goodles

Goodles
Goodles

New VEGAN IS BELIEVIN' is creamy, dreamy vegan white cheddar mac with the nutty notes of cashew milk and a sweet, tangy depth you'll want to taste again and again. It's a plant-based, dairy-free bowlful of yum!

20% Use Code: GOODER20

20% Use Code: GOODER20

Feed Ad from

Goodles

Goodles
Goodles

🚀 Just Launched: VEGAN IS BELIEVIN', a plant-based mac and cheese that actually tastes good! 12g protein, 7g fiber, 21 nutrients, and all the YUM!

20% Use Code: GOODER20

20% Use Code: GOODER20

Feed Ad from

Goodles

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://goodles.com/

Domain Rating

41
This is the overall metric that matters most, as it sets
Goodles
domain SEO authority.

It shows the power of
Goodles
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://goodles.com/
, as their domain authority is
41
, their score can be considered under average.

Here, for
https://goodles.com/
, as their domain authority is
41
, their score can be considered average.

Here, for
https://goodles.com/
, as their domain authority is
41
, their score can be considered pretty good! 🙌

Here, for
https://goodles.com/
, as their domain authority is
41
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2371
One of the most important metrics for
Goodles
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
545
) and their Domain Rating.

Total Keywords

545
Why does this matter for
Goodles
SEO strategy? 

This is the total number of keywords where 
Goodles
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

63
The total number of domain who have a link to  
Goodles
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1757
What's a backlink? A link from another domain that redirect to  
Goodles
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1754

Backlinks NoFollow

978

Backlinks Redirect

3

Backlinks Images

36

Backlinks Frame

0

Backlinks Form

0

Next live session: Valentine's Day Marketing Strategies You Should Try

Upcoming Learning Session - Online Webinar - 25th Dec.
Join us for an exclusive event where you’ll share some of the best Valentine's Day marketing strategies: we'll share templates and ideas you should try, and uncover and learn how to anticipate what your competitors might do as well.

Make better decisions, faster*

Panoramata is your all-in-one competitor strategy hub to gain real-time e-commerce marketing insights

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

Track and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Contentful

Contentful

A headless CMS with an API at its core.

cms

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Gatsby JS

Gatsby JS

Modern website and web apps generator for React.

framework

More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Netlify

Netlify

Netlify is a platform that automates your code to create web sites.

cms

More details →
Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →
TikTok

TikTok

TikTok videos mentions.

media

More details →
TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

More details →
WisePops

WisePops

Pop up platform to help increase conversion.

widgets

More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

More details →

Discover the best way to track brands (like

Goodles

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 10k+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Avaline

Food

More details →

Gigantic!

Food

More details →

Better Brand

Food

More details →

Van Leeuwen

Food

More details →

Related Insights

How to Use Repeat and Retention Email Sequences [Ideas, Workflows, & More]

The part art and part science aspect of how to use repeat sales email sequences.This is where a wee bit of stickiness, determination, and some care is required (on top of everything else you do to make your email campaigns succeed and work for your business). 

Marketing
How to Use Repeat and Retention Email Sequences [Ideas, Workflows, & More]

Ecommerce Marketing Best Practices for Alcoholic Beverages

Are you an alcohol brand looking to make a splash? Understanding and establishing meaningful connections with your target audience while observing strict regulations is crucial to thrive in a competitive alcoholic beverage market. Today’s consumers seek an experience rather than just a drink so brands need to adjust their marketing efforts accordingly. In this article, we’ve covered how the best alcoholic beverage brands are marketing themselves online, and we'll examine ten key tactics to implement in your next marketing campaigns. 

Marketing
Ecommerce Marketing Best Practices for Alcoholic Beverages

5 Ways To Stay Ahead Of Your E-Commerce Competition

You’re probably aware that you have competitors in your industry and you may even be checking out what they’re doing now and then. But are you doing enough to get ahead of your ecommerce competitors? What do you do with the information you’ve gathered about them? How do you differentiate your product and stand out from the competition?

Marketing
5 Ways To Stay Ahead Of Your E-Commerce Competition

Related Industries

Snacks

brands overview

Snacks are typical food to enjoy between meals in general, but you can consume them at any time during the day. Many people snack at least once during the course of a day, and there are several reasons why. The most common scenario is that our stomachs start growling a few hours after our last meal.

Snacks
brands →

Food

brands overview

Food
brands →

Ready to dive in?
Get started today.