Here are some marketing takeaways for Gousto.
They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -6,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 41 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
We display here a overview of Gousto email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'The recipes in your basket are selling fast' and 'Over 60 recipes to pick from every week'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://www.gousto.co.uk/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Gousto
then?
With their average of
41
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Gousto
gets a score of
-6.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
to - pick - from - every - The - fast
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
The recipes in your basket are selling fast
Email from
Gousto
Over 60 recipes to pick from every week
Email from
Gousto
Email from
Gousto
Craving goodness? Eat like Joe this week. 💚 2 of your 5-a-day ⚖️ Portion controlled💪 Nutritionally balancedTuck into Joe Wicks' top healthy Gousto dinners with 65% off your first box and 30% off for a whole month.
Feed Ad from
Gousto
"Really great value, very tasty meals and easy to follow recipes. We have enjoyed the fact that it has enabled us to decrease our portion sizes without ever feeling hungry. As a side benefit it's cut our food shopping bills and wastage enormously. Would recommend in a heart beat!" ⭐⭐⭐⭐⭐ Susan - TrustpilotDiscover over 60 recipes in our weekly changing menu and we'll deliver the ingredients right to your door 📦✅ Over 60 recipes to choose from every week✅ Dairy-free, veggie and plant-based options✅ Free contactless delivery any day you likeOpen our menu today and get 65% off your first Gousto recipe box and 30% off all month.
Feed Ad from
Gousto
Recipes so easy, the kids can cook 'em. ✅ Wide range of family favourites🚚 Free delivery, 7 days a week🍝 Pre-portioned with almost no food wasteChoose from over 75 straightforward recipes every week.
Feed Ad from
Gousto
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We wish you the best of luck the eCommerce world has to offer. Along with our good wishes, we are sharing with you this thoughtful list of the latest tactics to promote your Black Friday deals and boost your sales this holiday season. Read on for some really good examples from the Fashion industry brands. Stay tuned for the Personal Care, Home, and other industries in the coming blogs.
So you’ve checked out your competitor’s email newsletters, website, and ads–that’s enough, right? However, you’ve missed a crucial piece of their funnel: landing pages.
