Gousto
Marketing Strategy Breakdown

Logo of
Gousto
An overview of
Gousto
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
(soon)
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Food
ecommerce industry.

Gousto
Ecommerce Marketing Strategy

Here are some marketing takeaways for Gousto.

They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -6,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 41 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

We display here a overview of Gousto email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'The recipes in your basket are selling fast' and 'Over 60 recipes to pick from every week'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://www.gousto.co.uk/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Gousto
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
41.0
characters

What about

Gousto

then?

With their average of

41

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

721.17
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-6.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Gousto

 gets a score of

-6.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

to - pick - from - every - The - fast

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Gousto

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Featured Email Marketing Assets from

Gousto

The recipes in your basket are selling fast

The recipes in your basket are selling fast

Email from

Gousto

Over 60 recipes to pick from every week

Over 60 recipes to pick from every week

Email from

Gousto

Email from

Gousto

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Featured Ads and Paid Media Examples from

Gousto

Gousto
Gousto

Craving goodness? Eat like Joe this week. 💚 2 of your 5-a-day ⚖️ Portion controlled💪 Nutritionally balancedTuck into Joe Wicks' top healthy Gousto dinners with 65% off your first box and 30% off for a whole month.

Give it some

Give it some

Feed Ad from

Gousto

Gousto
Gousto

"Really great value, very tasty meals and easy to follow recipes. We have enjoyed the fact that it has enabled us to decrease our portion sizes without ever feeling hungry. As a side benefit it's cut our food shopping bills and wastage enormously. Would recommend in a heart beat!" ⭐⭐⭐⭐⭐ Susan - TrustpilotDiscover over 60 recipes in our weekly changing menu and we'll deliver the ingredients right to your door 📦✅ Over 60 recipes to choose from every week✅ Dairy-free, veggie and plant-based options✅ Free contactless delivery any day you likeOpen our menu today and get 65% off your first Gousto recipe box and 30% off all month.

UK's Best Value Recipe Box**

UK's Best Value Recipe Box**

Feed Ad from

Gousto

Gousto
Gousto

Recipes so easy, the kids can cook 'em. ✅ Wide range of family favourites🚚 Free delivery, 7 days a week🍝 Pre-portioned with almost no food wasteChoose from over 75 straightforward recipes every week.

Get 65% off your first box

Get 65% off your first box

Feed Ad from

Gousto

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.gousto.co.uk/

Domain Rating

68
This is the overall metric that matters most, as it sets
Gousto
domain SEO authority.

It shows the power of
Gousto
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.gousto.co.uk/
, as their domain authority is
68
, their score can be considered under average.

Here, for
https://www.gousto.co.uk/
, as their domain authority is
68
, their score can be considered average.

Here, for
https://www.gousto.co.uk/
, as their domain authority is
68
, their score can be considered pretty good! 🙌

Here, for
https://www.gousto.co.uk/
, as their domain authority is
68
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

283850
One of the most important metrics for
Gousto
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
144130
) and their Domain Rating.

Total Keywords

144130
Why does this matter for
Gousto
SEO strategy? 

This is the total number of keywords where 
Gousto
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

4645
The total number of domain who have a link to  
Gousto
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Gousto
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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