Grabango
Marketing Strategy Breakdown

Logo of
Grabango
An overview of
Grabango
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Food
ecommerce industry.

Grabango
Ecommerce Marketing Strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Grabango, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Grabango could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

On Panoramata, we gather and analyze the entire Grabango email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Grabango: Please Confirm Subscription' and 'Grabango: Subscription Confirmed'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 46 on https://grabango.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

Grabango
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
34.0
characters

What about

Grabango

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

44.05
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Grabango

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

Confirmed - Subscription - Please - Confirm - Grabango: - Grabango:

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Grabango

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Featured Email Marketing Assets from

Grabango

Grabango: Please Confirm Subscription

Grabango: Please Confirm Subscription

Email from

Grabango

Grabango: Subscription Confirmed

Grabango: Subscription Confirmed

Email from

Grabango

Email from

Grabango

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Featured Ads and Paid Media Examples from

Grabango

Grabango
Grabango

Feed Ad from

Grabango

Grabango
Grabango

Feed Ad from

Grabango

Grabango
Grabango

Feed Ad from

Grabango

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://grabango.com/

Domain Rating

46
This is the overall metric that matters most, as it sets
Grabango
domain SEO authority.

It shows the power of
Grabango
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://grabango.com/
, as their domain authority is
46
, their score can be considered under average.

Here, for
https://grabango.com/
, as their domain authority is
46
, their score can be considered average.

Here, for
https://grabango.com/
, as their domain authority is
46
, their score can be considered pretty good! 🙌

Here, for
https://grabango.com/
, as their domain authority is
46
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

9736
One of the most important metrics for
Grabango
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
838
) and their Domain Rating.

Total Keywords

838
Why does this matter for
Grabango
SEO strategy? 

This is the total number of keywords where 
Grabango
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

629
The total number of domain who have a link to  
Grabango
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1981
What's a backlink? A link from another domain that redirect to  
Grabango
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1969

Backlinks NoFollow

344

Backlinks Redirect

12

Backlinks Images

236

Backlinks Frame

0

Backlinks Form

0

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