Grabango
Marketing Strategy Breakdown

Logo of
Grabango
An overview of
Grabango
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Food
ecommerce industry.

Grabango
Ecommerce Marketing Strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Grabango, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Grabango could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

On Panoramata, we gather and analyze the entire Grabango email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Grabango: Please Confirm Subscription' and 'Grabango: Subscription Confirmed'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 46 on https://grabango.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

Grabango
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
34.0
characters

What about

Grabango

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

44.05
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Grabango

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

Confirmed - Subscription - Please - Confirm - Grabango: - Grabango:

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Grabango

with Panoramata

Featured Email Marketing Assets from

Grabango

Grabango: Please Confirm Subscription

Grabango: Please Confirm Subscription

Email from

Grabango

Grabango: Subscription Confirmed

Grabango: Subscription Confirmed

Email from

Grabango

Email from

Grabango

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Grabango

Grabango
Grabango

Feed Ad from

Grabango

Grabango
Grabango

Feed Ad from

Grabango

Grabango
Grabango

Feed Ad from

Grabango

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://grabango.com/

Domain Rating

46
This is the overall metric that matters most, as it sets
Grabango
domain SEO authority.

It shows the power of
Grabango
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://grabango.com/
, as their domain authority is
46
, their score can be considered under average.

Here, for
https://grabango.com/
, as their domain authority is
46
, their score can be considered average.

Here, for
https://grabango.com/
, as their domain authority is
46
, their score can be considered pretty good! 🙌

Here, for
https://grabango.com/
, as their domain authority is
46
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

9736
One of the most important metrics for
Grabango
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
838
) and their Domain Rating.

Total Keywords

838
Why does this matter for
Grabango
SEO strategy? 

This is the total number of keywords where 
Grabango
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

629
The total number of domain who have a link to  
Grabango
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1981
What's a backlink? A link from another domain that redirect to  
Grabango
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1969

Backlinks NoFollow

344

Backlinks Redirect

12

Backlinks Images

236

Backlinks Frame

0

Backlinks Form

0

Next live session: The Perfect Abandoned Cart Email + SMS strategy

Upcoming Learning Session - Online Webinar - 27th Nov.
Join us for an exclusive event where you’ll get best practices to improve your Abandoned Cart & Checkout Flows (including templates) to improve your recover rates!

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Coming soon.

Discover the best way to track brands (like

Grabango

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Mid-Day Squares

Food

More details →

Spoonful

Food

More details →

Kettle & Fire

Food

More details →

Hippeas

Food

More details →

Related Insights

SMS Examples For Ecommerce: Short Messages, Big Profits

SMS marketing for eCommerce is one of the fastest ways to reach customers and drive sales.

Marketing
SMS Examples For Ecommerce: Short Messages, Big Profits

How to Do Digital Marketing Competitor Analysis

Each minute that you neglect competitor analysis is precious time wasted especially in the ever-evolving landscape of digital marketing. In this guide, I’ll cover the basics of digital marketing competitive analysis and why you should be on it ASAP.

Marketing
How to Do Digital Marketing Competitor Analysis

Best Email Journeys for a Product Launch

It takes a well-defined marketing strategy for your product launch to be successful. Get inspiration from these DTC brands' email journeys.

Marketing
Best Email Journeys for a Product Launch

Related Industries

Food Delivery

brands overview

Food delivery is a fast-growing industry. The advent of food delivery apps has increased the speed and accessibility of obtaining your favorite foods. Now you can order your favorite food from the restaurant downtown and have it delivered to your front door. In addition, online delivery platforms are also increasing customers' convenience and choice by offering tempting discounts and deals. With a mere tap on the app, customers may order from any restaurant.

Food Delivery
brands →

Food

brands overview

Food
brands →

Ready to dive in?
Get started today.