BelliWelli
Marketing Strategy Breakdown

Logo of
BelliWelli
An overview of
BelliWelli
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Food
ecommerce industry.

BelliWelli
Ecommerce Marketing Strategy

There’s a lot to learn from BelliWelli ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help BelliWelli improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 36.97% of their emails - the main ones they use are 🍓 😢 🔥 😱 😍 ❤️.

On Panoramata, we gather and analyze the entire BelliWelli email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were '🚨OUR BIG MEMORIAL DAY SALE IS FINALLY HERE' and 'Take a peek at my surprise for you 😍'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 27 on https://belliwelli.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

BelliWelli
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
38.0
characters

What about

BelliWelli

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3795.15
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

BelliWelli

 gets a score of

-2.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

TANK - COOKIE - DOUGH....OMG - Want - Last - think

Emoji use in subject lines

36.97
% of subject lines have emojis

Most popular emojis

🍓 - 😢 - 🔥 - 😱 - 😍 - ❤️

🍓 - 😢 - 🔥 - 😱 - 😍 - ❤️

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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BelliWelli

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Featured Email Marketing Assets from

BelliWelli

🚨OUR BIG MEMORIAL DAY SALE IS FINALLY HERE

🚨OUR BIG MEMORIAL DAY SALE IS FINALLY HERE

Email from

BelliWelli

Take a peek at my surprise for you 😍

Take a peek at my surprise for you 😍

Email from

BelliWelli

😢OH NO!! Only 2 MORE HRS left!!😢

😢OH NO!! Only 2 MORE HRS left!!😢

Email from

BelliWelli

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Featured Ads and Paid Media Examples from

BelliWelli

BelliWelli
BelliWelli

😌 Free of gut triggers 🔬 Monash low-FODMAP certified 🐇 Gluten-free, dairy-free & vegan 🤩 Bloat reducing 🍪 Soft-baked 🌟 Packed with superfoods & probiotics

Low - FODMAP bars that actually taste good.

Low - FODMAP bars that actually taste good.

Feed Ad from

BelliWelli

BelliWelli
BelliWelli

Over 70% of Americans suffer from some form of gut trouble. 👎 Give your gut some 💖L-O-V-E💖 with trigger-free BelliWelli bars.

Meet Your New Gut Hack 🤝😌

Meet Your New Gut Hack 🤝😌

Feed Ad from

BelliWelli

BelliWelli
BelliWelli

Over 70% of Americans suffer from some form of gut trouble. 👎

Over 70% of Americans suffer from some form of gut trouble. 👎

Feed Ad from

BelliWelli

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://belliwelli.com/

Domain Rating

27
This is the overall metric that matters most, as it sets
BelliWelli
domain SEO authority.

It shows the power of
BelliWelli
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://belliwelli.com/
, as their domain authority is
27
, their score can be considered under average.

Here, for
https://belliwelli.com/
, as their domain authority is
27
, their score can be considered average.

Here, for
https://belliwelli.com/
, as their domain authority is
27
, their score can be considered pretty good! 🙌

Here, for
https://belliwelli.com/
, as their domain authority is
27
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1147
One of the most important metrics for
BelliWelli
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
596
) and their Domain Rating.

Total Keywords

596
Why does this matter for
BelliWelli
SEO strategy? 

This is the total number of keywords where 
BelliWelli
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

224
The total number of domain who have a link to  
BelliWelli
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
BelliWelli
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2

Backlinks NoFollow

2

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

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On several networks, you can see and save the ads published by your competitors, with full history access.

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We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

More details →
PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

More details →
Refersion

Refersion

Affiliate tracking management program.

ads

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →
Shopify Inbox

Shopify Inbox

Live chat from Shopify for Shopify.

widgets

More details →

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"Incredible benchmarks"
"Got
5 wow moments
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
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on competitors"
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on competitors"
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"
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