We'll explore here some marketing assets of Grove Collaborative , especially regarding their ecommerce email marketing strategy.
Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Grove Collaborative team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sailthru .
Fun fact - they're using emojis in 2.22% of their emails - the main ones they use are ✨ ⛄ 🎁.
We display here a overview of Grove Collaborative email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Your free gift ends tonight' and 'One last chance'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 75 on https://www.grove.co/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject length
What about
Grove Collaborative
then?
With their average of
29
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Grove Collaborative
gets a score of
0.6
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Sailthru
Most common words
for - you - Did - you - Here's - You've
Emoji use in subject lines
Most popular emojis
✨ - ⛄ - 🎁
✨ - ⛄ - 🎁
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Your free gift ends tonight
Email from
Grove Collaborative
One last chance
Email from
Grove Collaborative
For you: plastic-free set
Email from
Grove Collaborative
Amazing scents make everything better — true or true? 🍊Orange & Rosemary our fresh citrus scent combined with aromatic rosemary. Try for free with your first order at —> grove.com/beyondplasticset
Feed Ad from
Grove Collaborative
As the world's first plastic neutral retailer, we're committed to helping reduce plastic waste. All Grove Co. hand & dish soap and cleaner concentrates are packaged in aluminum and glass. And by 2025, we'll be completely plastic-free as part of our Beyond Plastic initiative. Ready to join us on this journey towards a healthier planet? 🌎 Click here to shop sustainable essentials → https://bit.ly/3jNkuvM
Feed Ad from
Grove Collaborative
Store leftovers sustainably with reusable food storage from Grove! 🍓🌽🥕🍉💚 🍋 Grove Co. Reusable Storage Bags: Our reusable bags are durable, BPA-free, and can be washed and reused again and again, so you can easily store leftovers and pack lunch without waste. 🥗 @marleysmonsters Bowl Covers: These linen bowl covers replace disposable plastic wrap and foil. If they get dirty, you can throw them in the laundry and reuse. 🍯 Vegan @beeswrap : An alternative to plastic wrap that can be used for produce, sandwiches, and to cover bowls and pans of leftovers. 🥬 Grove Co. Reusable Produce Bags: Bring these to the store to organize and tote your produce without having to use single-use plastic bags. Tap the link in our bio to shop for sustainable food storage essentials. Photo by @hellonutritarian . . . . . . . #GroveCollaborative #GroveHome #FoodStorage #PantryOrganization #FridgeOrganization #EcoFriendlyHome #HomeOrganization #FridgeGoals #FridgeOrganization #Organization #OrganizationHacks
Feed Ad from
Grove Collaborative
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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