HEMA

Marketing Strategy Breakdown

Logo of
HEMA
An overview of
HEMA
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Selligent
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Home
ecommerce industry.

HEMA

- Ecommerce marketing strategy

There’s a lot to learn from HEMA ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,9 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 42 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Selligent .

Fun fact - they're using emojis in 33.33% of their emails - the main ones they use are ▪️ 🌼 ☀️ 🛏️ 🥚 🐣.

We display here a overview of HEMA email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were '▪️ dernier jour ▪️ linge de lit : 2e à moitié prix' and 'promo caisses pliables à lettres : 3e gratuite'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://www.hema.com/fr-fr. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Recent marketing updates

Email Marketing

Social Advertising

HEMA

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
42.0
characters

What about

HEMA

then?

With their average of

42

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

863.95
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

HEMA

 gets a score of

-2.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Selligent

Most common words

moitié - prix - serviettes - de - confirmer - jusqu'à

Emoji use in subject lines

33.33
% of subject lines have emojis

Most popular emojis

▪️ - 🌼 - ☀️ - 🛏️ - 🥚 - 🐣

▪️ - 🌼 - ☀️ - 🛏️ - 🥚 - 🐣

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They seem to mainly use emojis they carefully pick to differenciate themselves from all the other DTC brand. Kudos!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

HEMA

with Panoramata

Featured Email Marketing Assets from

HEMA

▪️ dernier jour ▪️ linge de lit : 2e à moitié prix

▪️ dernier jour ▪️ linge de lit : 2e à moitié prix

Email from

HEMA

promo caisses pliables à lettres : 3e gratuite

promo caisses pliables à lettres : 3e gratuite

Email from

HEMA

🛏️ linge de lit et oreillers 2e à moitié prix

🛏️ linge de lit et oreillers 2e à moitié prix

Email from

HEMA

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

HEMA

HEMA
HEMA

Friday night is Mocktail time ! 🍸 Le moment est enfin arrivé de trinquer au week-end avec nos Gin Tonic sans alcool. Des saveurs fruitées au parfum d'été ! 😍 A découvrir en magasin . . . #hemafrance #hemaddict #mocktail #gintonic #sansalcool

instagram.com

instagram.com

Feed Ad from

HEMA

HEMA
HEMA

HEMA

HEMA

Feed Ad from

HEMA

HEMA
HEMA

HEMA

HEMA

Feed Ad from

HEMA

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.hema.com/fr-fr

Domain Rating

70
This is the overall metric that matters most, as it sets
HEMA
domain SEO authority.

It shows the power of
HEMA
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.hema.com/fr-fr
, as their domain authority is
70
, their score can be considered under average.

Here, for
https://www.hema.com/fr-fr
, as their domain authority is
70
, their score can be considered average.

Here, for
https://www.hema.com/fr-fr
, as their domain authority is
70
, their score can be considered pretty good! 🙌

Here, for
https://www.hema.com/fr-fr
, as their domain authority is
70
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

323107
One of the most important metrics for
HEMA
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
59885
) and their Domain Rating.

Total Keywords

59885
Why does this matter for
HEMA
SEO strategy? 

This is the total number of keywords where 
HEMA
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
HEMA
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

702674
What's a backlink? A link from another domain that redirect to  
HEMA
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

698802

Backlinks NoFollow

12581

Backlinks Redirect

3872

Backlinks Images

7569

Backlinks Frame

0

Backlinks Form

0

Next live session: How To Prepare Your Marketing for Christmas & New Year

Upcoming Learning Session - Online Webinar - 13th Nov.
Join us for an exclusive event where you’ll get best practices for your Christmas & New Year marketing strategy! Whether you have 6 months to prep or 6 days to create and launch campaigns, there’s something here for you to learn! 🎉

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Coming soon.

Discover the best way to track brands (like

HEMA

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Specialist Tile and Stone

Home

More details →

The Big Blanket

Home

More details →

AeroPress Coffee Maker

Home

More details →

Zara Home

Home

More details →

Related Insights

11 Tips for Better Ecommerce Video Scripts: Create Better Ads, Every Time

More often than not, video ads score better than all other types of ad content, although the only way to know for sure is to test rigorously.

Marketing
11 Tips for Better Ecommerce Video Scripts: Create Better Ads, Every Time

Eyewear Industry: Top Ecommerce Advertising Strategies

Don’t lose conversion before your very eyes. Since the competition is ramped up with more players in the market and stronger strategies in place, eyewear brands need an increased engagement rate to drive more sales. In this article, we’ll share advertising tips from some of the biggest names in the eyewear industry.

Marketing
Eyewear Industry: Top Ecommerce Advertising Strategies

Mattress and Bed Industry: Email Marketing Best Practices

As the importance of quality sleep and overall well-being is becoming more of a priority for consumers, the mattress and bedding industry has seen significant growth. This has led to the the emergence of DTC sleep brands, which are creating fresh business models, and finding new acquisition channels to sell sleep essentials. These brands strive to offer innovative solutions aligned with the industry's evolution towards enhancing the sleep experience.

Marketing
Mattress and Bed Industry: Email Marketing Best Practices

Related Industries

Home Supplies

brands overview

Home supplies (or household supplies) are goods and products used within households. They are the tangible and movable personal property placed in the rooms of a house, bathroom, and laundry. There are certain home staples that household should possess from essential cleaning supplies to must-haves in the kitchen and bath.

Home Supplies
brands →

Home Decor

brands overview

Home decor is the art of making your home look nice. It is part of the home industry, along with furniture, garden, etc. It refers to the aesthetic components used to make a home more attractive and visually appealing. The home decor industry includes physical items and objects (furniture, art, and accessories), placement of physical items and objects, and room colors and materials (flooring, wall coverings, window coverings, and ceilings).

Home Decor
brands →

Home

brands overview

Home
brands →

Ready to dive in?
Get started today.