HighKey
Marketing Strategy Breakdown

Logo of
HighKey
An overview of
HighKey
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Food
ecommerce industry.

HighKey
Ecommerce Marketing Strategy

Here are some marketing takeaways for HighKey.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! HighKey could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 86.0% of their emails - the main ones they use are 🍫 👀 😋 👇 🍪 😍.

On Panoramata, we gather and analyze the entire HighKey email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'NEW! Spring Bundles Are Here! ☀' and 'SURPRISE! 🎉'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 43 on https://highkey.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

HighKey
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

HighKey

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2304.66
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

HighKey

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Save - 35% - Today - ONLY - Spring - BIG

Emoji use in subject lines

86.0
% of subject lines have emojis

Most popular emojis

🍫 - 👀 - 😋 - 👇 - 🍪 - 😍

🍫 - 👀 - 😋 - 👇 - 🍪 - 😍

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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HighKey

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Featured Email Marketing Assets from

HighKey

NEW! Spring Bundles Are Here! ☀

NEW! Spring Bundles Are Here! ☀

Email from

HighKey

SURPRISE! 🎉

SURPRISE! 🎉

Email from

HighKey

Hey! 👋 Are You Forgetting Something?

Hey! 👋 Are You Forgetting Something?

Email from

HighKey

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Featured Ads and Paid Media Examples from

HighKey

HighKey
HighKey

Feed Ad from

HighKey

HighKey
HighKey

Feed Ad from

HighKey

HighKey
HighKey

Feed Ad from

HighKey

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://highkey.com/

Domain Rating

43
This is the overall metric that matters most, as it sets
HighKey
domain SEO authority.

It shows the power of
HighKey
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://highkey.com/
, as their domain authority is
43
, their score can be considered under average.

Here, for
https://highkey.com/
, as their domain authority is
43
, their score can be considered average.

Here, for
https://highkey.com/
, as their domain authority is
43
, their score can be considered pretty good! 🙌

Here, for
https://highkey.com/
, as their domain authority is
43
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

15439
One of the most important metrics for
HighKey
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
8128
) and their Domain Rating.

Total Keywords

8128
Why does this matter for
HighKey
SEO strategy? 

This is the total number of keywords where 
HighKey
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1038
The total number of domain who have a link to  
HighKey
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

17416
What's a backlink? A link from another domain that redirect to  
HighKey
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

16902

Backlinks NoFollow

4054

Backlinks Redirect

244

Backlinks Images

1248

Backlinks Frame

0

Backlinks Form

6

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Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

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accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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AddShoppers

AddShoppers

Reward sharing and measure ROI with AdShopper button.

widgets

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

More details →
AfterSell

AfterSell

Post checkout upsell for Shopify.

shop

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

More details →
Bold UpSell

Bold UpSell

Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

shop

More details →
Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

More details →
Bold Subscriptions

Bold Subscriptions

Subscription box system for Shopify.

shop

More details →
Boost Commerce

Boost Commerce

Provides product filter and smart site search for online stores.

widgets

More details →
Clever eCommerce

Clever eCommerce

App to improve eCommerce Google Adwords App performance.

shop

More details →
Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

More details →
Easy Redirects by ESC

Easy Redirects by ESC

Bulk 301 Redirects & 404 Error Management for Shopify by Eastside Co.

shop

More details →

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"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
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"I'm saving a day a week"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
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how much things I learned
on competitors"
"I can see it had been built for me"
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find the perfect example
"
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how much things I learned
on competitors"
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find the perfect example
"
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Related Industries

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A grocery store primarily retails a general range of food products, which may be fresh or packaged. The grocery delivery industry has drastically evolved due to the pandemic and emerging technology.

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Sweets

brands overview

Sweets are food items that are rich in sugar. Caramel, chocolates, gummies, candies and lollipops are examples of food under this category. Not only sweet and delicious, desserts are rich in nutrients such as vitamins, fiber, and antioxidants that are needed by our body. These nutrients come from basic ingredients of desserts such as milk and eggs.

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